Volume is like votes on the price of a stock as each trade is an agreement between a buyer and a seller to exchange shares. The volume is the amount of trades that occur during each time period on a chart. Technical traders look for correlations between price action trends and the increasing and decreasing […]
We all have an info-product inside of us waiting to be shared. Many will never create one because they either do not realize it or they may talk themselves out of it. But you would be surprised how much value you can provide from so many sources. Your Experiences. Your Successes. Your Failures. Your Research. Your Observations. […]
Consumer surveys matter because, although boring, the data extracted from responses is gold. The responses provide you with a deeper understanding of customer satisfaction, their ins and outs about a product/service, their preferences, among others. What does it take to create one? Define your goalsYeah for sure, you are creating a survey but what for? […]
A new article on Marketing Dive reports that clothing company American Eagle is deepening its efforts on lives streaming Twitch as it continues to connect with teen and young adult consumers. Along with brand imaging, which will be part of the new channel’s panels, American Eagle will work with /twitchgaming to create customized segments on gaming and […]
A new article on Martech.org looks at why even B2B marketers are talking about community. People like to be part of a group that shares common interests, whether personal or professional. There’s nothing new about that — so why are so many people suddenly talking about the importance of community to brands, including B2B brands, and the […]
A new article on Martech.org reports that AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges. The author says that wearable technology company Fitbit was using Jira for project management and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported […]
A new article on Social Media Today reports that TikTok has just announced it will be expanding its relationship with Shopify in order to provide more ways for Shopify merchants to promote their products directly to their audience in the app. “TikTok’s influence on modern retail is global and culture-defining, and our community has made shopping an […]
A new article on Social Media Today reports that Instagram has just published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. “Search on Instagram sorts through millions of accounts and posts to […]
A new article on Search Engine Land says that people want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. The author says that people shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests […]
A new article on Search Engine Land says that if you’re ready to launch your next campaign, this campaign checklist will ensure you cross all your t’s and dot every single one of your i’s. The author says that launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you […]