A new article on Search Engine Land says that if you’re ready to launch your next campaign, this campaign checklist will ensure you cross all your t’s and dot every single one of your i’s.
The author says that launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:
- Audience: Who are you trying to reach and why? Consider demographics, top concerns / problems your offerings can solve, and awareness level of your brand and your offerings.
- Goals: What are your business goals and how do those goals align with trackable campaign goals?
- Channel selection and budget distribution
- Campaign assets
You can download the PPC campaign launch checklist from MoreVisibility right here.