A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed the page experience update rollout a few days ago. That included the updates to the Top Stories carousel on mobile search but the Google News […]
A new article on Martech.org says that you can easily figure out if you’re wasting your time chasing the bright-and-shiny. The author says that the perennial “bright-and-shiny” disease can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool that will magically solve all of our problems. In fact, […]
A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]
A new article on Search Engine Journal says that now you can get more traffic because Google just published guidance on how to optimize a site to receive followers from the Discover Follow feature currently in Beta. Google just added new documentation for a beta feature that allows users to follow a website on their Google Discover […]
A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It’s a gray area, and the original article provides some real insights. As most of us will already be all too aware of, there can be a massively significant variance in what […]
A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses. With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact […]
When we talk about influencers, we usually think of these trendy Gen Z thingaboos on Instagram and TikTok. And if you want your promotions to stand out, you can’t simply recycle your YouTube ad and upload that same concept on TikTok or Instagram Reels. It doesn’t work that way. It’s all about aligning with the […]
A new article on Martech.org says that as B2B and B2C buyers do more online, the CDP’s ability to unify profiles is more useful than ever before. The author says that while the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of […]
Marketing Dive says that Walmart is hosting a shoppable livestream concert to build excitement for the back-to-school season. Musician Kane Brown will perform at a free livestreamed and in-person concert in his hometown of Oglethorpe, Georgia, on Sept. 7. Viewers tuning in from home can unlock special shoppable content and back-to-school deals. The livestream is part […]
Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually push marketers to find the latest usage trends. Chat app Discord in the past year surged in popularity as people sought ways to meet with friends […]