The hardest thing about trading is not the math, the method, or the stock picking. It is dealing with the emotions that arise with trading itself along with the ego’s need to be right. From the stress of entering a trade, to the fear of losing the open paper profits that you are holding in […]
A new article on ADWEEK says that every brand needs a platform that sets it apart from the competition, and asks how do existing brands break new ground? In this video, Wieden+Kennedy and re-commerce-site Gumtree share how they harnessed the power of creativity and YouTube targeting to create the campaign “Good Finds” and stake a […]
According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs, turning to outside agencies to recreate visuals at great expense. While some of the most sophisticated enterprises have figured out how to effectively […]
A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed the page experience update rollout a few days ago. That included the updates to the Top Stories carousel on mobile search but the Google News […]
A new article on Martech.org says that you can easily figure out if you’re wasting your time chasing the bright-and-shiny. The author says that the perennial “bright-and-shiny” disease can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool that will magically solve all of our problems. In fact, […]
A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]
A new article on Search Engine Journal says that now you can get more traffic because Google just published guidance on how to optimize a site to receive followers from the Discover Follow feature currently in Beta. Google just added new documentation for a beta feature that allows users to follow a website on their Google Discover […]
A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It’s a gray area, and the original article provides some real insights. As most of us will already be all too aware of, there can be a massively significant variance in what […]
A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses. With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact […]
Great share by Michael Covel, original author unknown: “A guy looked at my Corvette the other day and said I wonder how many people could have been fed for the money that sports car cost. I replied I am not sure, it fed a lot of families in Bowling Green, Kentucky who built it, it […]