A new article on Marketing Dive says that joining other retailers with social media ambassador programs, Nordstrom has opened applications for people ages 14 to 22 to join The Ambassador Program @Nordstrom. That facilitates mentorship experiences in retail, fashion, digital styling, content creation, and other roles. The retailer said it will accept applications until Aug. […]
A new article on ADWEEK reports that for most marketers, last year was all about hunkering down, trimming marketing spend, putting a pause on innovation, and focusing on staying afloat. Few industries were hit harder than travel, with airlines nearly halting service, hotels left without guests, and only one in three tourism destinations open to […]
A new article on Social Media Today reports that social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity. If you use social media to attract customers and increase sales, have you made sure that your social media profiles are […]
A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in […]
A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As Facebook Messenger turns ten years old, the platform is adding four new features to enhance communication with friends, family, and colleagues. Among the new capabilities are a […]
A helpful new article on Search Engine Journal reports that local search and maps are a great way to drive traffic and leads — but only when you do everything the right way. Here are fifteen of the most common local SEO mistakes you should watch out for and learn to avoid. It’s broadly understood that local […]
A new article on Search Engine Journal reports that the metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know. Imagine accessing a virtual universe where you can create an entire world, bringing your physical world experiences with you. It was only thirty years ago that the internet […]
A new article on Marketing Dive reports that Old Navy just announced “Bodequality,” which will kick in on August 20th and offer all women’s styles in sizes 0 to 30 and XS to 4X. The inclusive sizing will be priced equally. In stores, sizes 0 to 28 will be merchandised together, and mannequins will be featured in […]
A new article on ADWEEK says that if you’re currently concerned about impending browser policies that could limit cookies, you’re not alone. As businesses evolve to meet consumer demands for more privacy, the fundamentals of media measurement are shifting, too. Marketers are still coming to terms with how the potential for cookie loss will affect […]
A new article on Search Engline Land reports that if we can break out of the Google loop and adopt new platforms despite our hesitations about volume and UX, we give them the chance to get better. The author says it can be easy to equate search marketing with Google marketing because, well, statistically, it […]