Category Archives: Internet Marketing

Digital Marketing Checklist – Checklist 2 – Services & Software

the complete digital marketing checklist

Make sure you have the following software and services setup before you start your online business. Have you set up an email autoresponder account?(Aweber, Active Campaign, etc.) Have you set up an account with an affiliate network?(JVZoo, Warrior Plus, ThriveCart, etc.) Have you set up an account with a payment merchant?(Paypal, Stripe, etc.) Have you […]

Digital Marketing Checklist – Checklist 1 – Product Idea Guide

the complete digital marketing checklist

Step 1 – List Your Skills List your skills asking yourself what you’ve made money in, what you’ve learned, what you can teach, what interests you the most. Examples: SEO, Copywriting, Graphics, WordPress, List Building, Facebook Ads, Social Media, Product Creation, Affiliate Marketing, Video Marketing, CPA, Offline Consulting, Software, Management, Outsourcing, PLR, Health, Fitness, Coaching, […]

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

twitter platform

A new article on Social Media Today asks if people will be open to shopping via tweet and says we’re soon set to find out. Twitter is currently developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app, which will enable Twitter users to […]

Google to sunset Expanded Text Ads in June 2022

googles new logo

Search Engine Land reveals that this is the latest move that Google is making to push automation through their ad products. From July 2022, advertisers will no longer be able to create new Expanded Text Ads (ETAs) or edit existing ETAs in Google Ads, according to an announcement by Sylvanus Bent, Product Manager, Google Ads: Your […]

Lucky Charms drops album as General Mills embraces digital channels

Lucky Charms

Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled “Magically Delicious,” per details emailed to Marketing Dive. While it is available on all major streaming platforms, the album is being promoted exclusively on Spotify. Each of the songs on the album represents a different genre, including EDM, […]

TikTok Reveals What Makes a High Performing Ad On Its Platform

Tik tok

Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced […]

Gumtree Embraced What People Really Thought of its Re-commerce Site and Turned That into Creative Go

Gumtree large logo

A new article on ADWEEK says that every brand needs a platform that sets it apart from the competition, and asks how do existing brands break new ground? In this video, Wieden+Kennedy and re-commerce-site Gumtree share how they harnessed the power of creativity and YouTube targeting to create the campaign “Good Finds” and stake a […]

The case for Digital Asset Management

RSG digital asset management scenarios

According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs, turning to outside agencies to recreate visuals at great expense. While some of the most sophisticated enterprises have figured out how to effectively […]