A new article on Social Media Today reports that while TikTok is still leading the app download charts, YouTube is definitely not going to give up any video content ground without a fight. This week, as part of its continued effort to quell the popularity of the short-form video app, YouTube has expanded beta testing of its […]
Social Media Today says that as a result of more people now tuning into the platform’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences. So, are they effective? How do they compare to YouTube’s regular video ad options, […]
A new infographic on Social Media Today shows that if you’re only just getting started with a marketing plan for your business, there are seven important techniques you should use to generate leads and inquiries online.
If you want to maximize your Instagram marketing efforts, you’ll need to track the proper metrics, but it’s not always apparent where to start or which precise components are most important for your company. That’s why this infographic will show you the key Instagram metrics that you need to know.
A new article on Social Media Today reports that if you’re currently looking for a job and a new way to stand out to recruiters and HR managers, maybe TikTok is your ticket, with the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips. TikTok’s […]
A new article on Social Media Today reports that Snapchat has just published a new report on emerging consumer shopping trends and how newer technologies, like social connectivity and AR, are increasingly influencing shopping behaviours. This is a new 26-page report, conducted in partnership with Foresight Factory, and incorporates responses from 20,000 consumers across 12 global markets, […]
Motivation is key. The problem is, it’s not always there when you need it. Some days you wake up pumped and ready for the world and some days you don’t. Without motivation you won’t make progress in the gym. Without motivation you won’t grow your business. Without motivation you won’t get too far with any […]
A new article on Social Media Today asks what’s coming next for Facebook, and what should businesses be planning for as part of their Facebook marketing strategy? This week, the company’s Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook’s looking to […]
A new article on Social Media Today reports that YouTube is looking to provide another incentive for creators to reach channel milestones with new Achievement Cards that will be displayed within the YouTube Studio dashboard. The new, emoji-based achievement notifications will show up in YouTube Studio when channels reach certain levels, on various fronts: “Creators will see […]
A new article on Social Media Today reports that if you’re looking for ways to improve your Facebook ad creative, a new Facebook feature could help. The platform has just launched what it’s calling ‘Creative Guidance Navigator’, which is a mini-site of various ad tips and notes that can help improve your ad creation approach. The mini-site […]