Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled “Magically Delicious,” per details emailed to Marketing Dive. While it is available on all major streaming platforms, the album is being promoted exclusively on Spotify. Each of the songs on the album represents a different genre, including EDM, […]
Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced […]
A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]
A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It’s a gray area, and the original article provides some real insights. As most of us will already be all too aware of, there can be a massively significant variance in what […]
Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually push marketers to find the latest usage trends. Chat app Discord in the past year surged in popularity as people sought ways to meet with friends […]
A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in […]
A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As Facebook Messenger turns ten years old, the platform is adding four new features to enhance communication with friends, family, and colleagues. Among the new capabilities are a […]
A new article on Social Media Today reports that Instagram has just published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. “Search on Instagram sorts through millions of accounts and posts to […]
A new article on Search Engine Journal features some guidelines from YouTube that go over the steps you can take to understand why your channel’s watch time is decreasing. How to better understand watch time performance.. YouTube explains why channels experience drops in performance. Search Engine Journal discusses how to answer the question, “why is my watch […]
Social Media Today reveals that as TikTok continues its meteoric rise, many more marketers are now looking the app’s way and considering how they can tap into the platform to boost their brand reach and discovery. The author here says that TikTok requires a dedicated approach. You have to understand what works with the TikTok community […]