Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

A new article on Social Media Today asks if people will be open to shopping via tweet and says we’re soon set to find out. Twitter is currently developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app, which will enable Twitter users to both save product listings and make purchases direct from tweeted content in the app.

The latest advance on this front comes in the arrival of a new ‘Purchases’ tab in user profiles, which is currently tied into the launch of its Super Follows option and displaying any subscriptions and/or digital tickets bought in the app. However, the move also points to further potential for listing product purchases linked back to Twitter’s broader eCommerce experiments.

As you can see in the above example, some users are now seeing the new ‘Purchases’ tab appear in their Twitter functions listing. When tapped, it shows a record of any subscriptions or ticketed Spaces that you’ve paid for in the app, providing a record of your purchased digital items, in line with Twitter expanding monetization offerings.

Twitter’s product listings are currently being developed on several fronts – first, there are the new product display panels for Professional Profiles, which Twitter is currently testing with a small pool of businesses in the US.

As you can see in these mock-ups shared by Twitter, Professional Profiles will have a new, customizable panel display above the tweet feed, where brands will be able to show either additional business information, an App Store listing, an image gallery, or a set of products in a Shop carousel (also note the ‘Shop All’ CTA above the main image feed).

Twitter is also testing in-tweet product displays, providing another way to drive direct response from your tweet activity.