Nothing beats personalised emails when you open your inbox first thing in the morning. And yes, it’s not just a “Hi John” or “Hey there, Steve” thingaboo. No. It’s also personalising the entire messaging content down to the body and maybe even the closing. Here’s an infographic showing you how to do it.
A new article on Search Engine Journal attempts to dispel four PPC myths and expose their underlying assumptions, saying they cause paid search campaigns to fail and give the channel a bad rap in general. The author says that for as long as paid search has been around, certain stubborn PPC myths have plagued it, and they […]
The pandemic is perhaps one of the biggest disruptors in recent history, and no one was ever prepared for it. Everyone just literally either paused or totally stopped long-term plans, including holidays, promotions, big purchases, etc. just to get through the worst. Recently a 1000-people study conducted by Twitter shows optimism that things might get […]
Instagram has tons of user-generated content which you can use to maximise your marketing performance. The photo-and-video sharing social network has a lot of organic content made by the users themselves, too. This platform-aligned approach is a good fit for Instagram — both for feed, Stories, and Reels. Here’s a guide showing just you how […]
Believe it or not, TikTok is seeing a massive growth and is enjoying popularity among younger users. And this is despite threats of a full ban in the US and India due to privacy issues. In fact, it remains atop the download charts for months now as users become hooked to its short-form clips. This […]
you not only use Twitter just for community management. Social media, in general, has evolved to be used by marketers to boost conversions. And while it takes a more specific approach, and just generally dedicated effort, you can use Twitter to increase conversions and generate sales. Read on to find out more.
BTC continues to trade in this descending triangle pattern, currently I see a rejection of the 35k to 35.5k upper trend line , indicates it could possibly range back downwards to 30k to 31k. We could test this 35k mark for a bit longer, we are approaching the end of this pattern which could bring volatility as we saw at the end […]
I have a lot of clients and partners run ads on Facebook. In the last 6 weeks… It’s been chaos. Ad costs (CPAs/CPMs) are way too high, which makes ROAS plummet. But I am finding one key way to get ad costs down. And it just goes back to the social of what Facebook is… […]
As a trader of over 20 years, there has been a lot of trial and error. A lot of learning, it’s still continuing! I wanted to share some interesting pointers with the community; People see charts really look deeper than that. I regard a couple of men in trading terms as the “Greats” Would there be others […]
