Author Archives: Tom Hagen

Introducing Non-Specialists to SEO Using the Librarian Analogy

Introducing Non-Specialists to SEO Using the Librarian Analogy

A new article on Search Engine Journal says that using an analogy in your SEO training can be a powerful teaching tool. Learn how it can help unlock the SEO potential of non-specialists. Educating non-specialists so they are able to identify the ways in which SEO intersects with their own roles is an essential part of developing […]

Just Say No to Hackers: How You Can Reinforce Your WordPress Security

Just Say No to Hackers: How You Can Reinforce Your WordPress Security

A new article on Search Engine Journal says you can learn how to protect your WordPress website from hackers with these sixteen security tips and find out what to do if your WP site is hacked. No WordPress-specific type of security exists. However, WordPress security problems are of great interest because it powers about 40% […]

How to Find People to Follow on Snapchat

How to Find People to Follow on Snapchat

A new article on Search Engine Journal provides an easy guide to making new friends and finding awesome Snapchats to follow for people who are stuck trying to figure out the platform. The author here says it can be challenging to make friends when you’re new on a social media platform, especially when that platform is Snapchat. […]

Five Reasons Your Facebook Ads Aren’t Converting and How to Improve Them

Five Reasons Your Facebook Ads Aren't Converting and How to Improve Them

A new article on Search Engine Journal reports that Facebook advertising is one of the best tools available but even experienced digital marketers can run into these challenging issues. The author says that if your Facebook advertising campaign isn’t generating enough conversions, there are some creative fixes that can significantly increase your conversion rate. Facebook advertising, in […]

Search Engine Journal: How Redirecting URLs Can Impact Your Website’s SEO

Search Engine Journal: How Redirecting URLs Can Impact Your Website's SEO

A new article on Search Engine Journal reports that an updated document from Google explains how redirecting URLs can impact a site’s appearance in search rankings. Google just published an updated document that goes over six different types of URL redirects and their effects on search results. Google’s Gary Illyes and Lizzi Harvey worked together to add […]

Google’s John Mueller on How Long SEO Takes

Google's John Mueller on How Long SEO Takes

A new article on Search Engine Journal reports that Google’s John Mueller just answered some questions about how long SEO takes for new web pages. Google’s John Mueller recently answered the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. In truth, that’s a loaded question, and Mueller […]