Marketing Dive says that Walmart is hosting a shoppable livestream concert to build excitement for the back-to-school season. Musician Kane Brown will perform at a free livestreamed and in-person concert in his hometown of Oglethorpe, Georgia, on Sept. 7. Viewers tuning in from home can unlock special shoppable content and back-to-school deals. The livestream is part […]
Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually push marketers to find the latest usage trends. Chat app Discord in the past year surged in popularity as people sought ways to meet with friends […]
A new article on Marketing Dive says that joining other retailers with social media ambassador programs, Nordstrom has opened applications for people ages 14 to 22 to join The Ambassador Program @Nordstrom. That facilitates mentorship experiences in retail, fashion, digital styling, content creation, and other roles. The retailer said it will accept applications until Aug. […]
A new article on ADWEEK reports that for most marketers, last year was all about hunkering down, trimming marketing spend, putting a pause on innovation, and focusing on staying afloat. Few industries were hit harder than travel, with airlines nearly halting service, hotels left without guests, and only one in three tourism destinations open to […]
A new article on Social Media Today reports that social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity. If you use social media to attract customers and increase sales, have you made sure that your social media profiles are […]
A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in […]
A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As Facebook Messenger turns ten years old, the platform is adding four new features to enhance communication with friends, family, and colleagues. Among the new capabilities are a […]
A helpful new article on Search Engine Journal reports that local search and maps are a great way to drive traffic and leads — but only when you do everything the right way. Here are fifteen of the most common local SEO mistakes you should watch out for and learn to avoid. It’s broadly understood that local […]
A new article on Search Engine Journal reports that the metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know. Imagine accessing a virtual universe where you can create an entire world, bringing your physical world experiences with you. It was only thirty years ago that the internet […]
A new article on Marketing Dive reports that Old Navy just announced “Bodequality,” which will kick in on August 20th and offer all women’s styles in sizes 0 to 30 and XS to 4X. The inclusive sizing will be priced equally. In stores, sizes 0 to 28 will be merchandised together, and mannequins will be featured in […]