A new article on Social Media Today reports that Facebook has published a new guidebook to ‘Creative Prototyping’ which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element. The new 29-page guide is primarily focused on gaming advertisers, but there are some […]
A new article on Search Engine Journal says that it’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. You can find tips and the formula here. Influencer marketing may be big business, but how do you know whether your campaigns are delivering results? Influencer marketing must be […]
A new article on Search Engine Journal says you can get the most out of your keyword list and set yourself up for success. SEO agencies already know the role that keyword research plays in understanding the business opportunities of clients. But how do they go from a large list of keywords to an articulated, coherent, data-driven […]
A new article on Search Engine Journal reports that you can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with […]
Heikin Ashi candlestick charts are a different variation of traditional Japanese candlesticks. Heikin Ashi candlesticks use the opening and closing price data from the previous period and also the opening-high-low-closing price data from the current period to build a combination candlestick. The Heikin Ashi formula candlestick filters out a lot of the price action noise […]
Most traders that are profitable over the long term possess a distinct set of trading skills that separate them from the majority of traders that do not make money. Consistent success is a result of a systematic process that possesses an edge over the competition. Here are 10 trading skills that I have seen in […]
Martech.org offers a practical technique for building collaborative team processes on a foundation of customer-centricity. The author says that for a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a […]
Search Engine Land says that when you’re testing copy, you should make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. The author says that when it comes to creating ads that convert searchers into customers, many advertisers dive into structure, testing, and more and […]
LinkedIn believes that branding will deliver the best results to your business in the long run. Sure there are influencers, you run the best infographics and ads, but good branding will carry your business all the way. LinkedIn says: “Evidence is mounting that loading budget into performance marketing without a brand strategy to support it […]
A new article on Search Engine Journal offers to teach you everything you need to know about star ratings from how they appear in organic search results to the impact on local rankings and more. Five-star reviews used to be something you could only flaunt in a rotating reviews section on your website. Now, Google has pulled […]