A new article on Search Engine Journal asks if Google really does have 200 ranking factors? Here are eleven things we know for sure, based on statements from Google itself. The author says that keeping up with Google ranking factors has never been more challenging. Google is updating its algorithm at unprecedented rates. Something that didn’t impact […]
Search Engine Journal features Google’s John Mueller speaking frankly on the topic of using E-A-T as an SEO or technical factor. Google’s John Mueller answered a question about what determines website E-A-T scores. They asked whether links played a role or if it was a content-based score. John Mueller answered in a way that debunked the idea […]
A new article on Social Media Today reports that amid its various new updates and features in development, Twitter is also working to latch onto the rising interest in NFTs, which has seen digital artworks take on a new life of their own, generating billions in sales as users look to buy up the most […]
A new article on Search Engine Journal reports that, for starters, your whole marketing team should be on the same page when it comes to site search. Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from […]
A new article on Social Media Today reports that YouTube is adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Back in 2020, YouTube added new audience retention insights for video clips, which provides info on […]
According to Search Engine Journal, if you’re using transition words and phrases in your writing to improve readability and SEO content quality, there are some handy tips you should know. Transition words are important. Think of them as a bridge. Here’s an example: I hit the snooze button this morning. <b>As a result,</b> I overslept and was […]
Search Engine Land explains everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. This article says that email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of […]
A new article on Search Engine Journal says that Google Analytics 4 will eventually be our only GA platform option so it’s important to set it up properly. Here’s how. In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? Google Analytics 4 will eventually be our only GA […]
Search Engine Journal says that anchor text is useful for providing context to users, but asks if it’s a Google ranking factor? Read about it here. The author says that keyword-rich anchor text has long been an SEO best practice. That’s because it’s a way to signal to search engines about what type of page your […]
A new article on Martech.org reports that data showed marketing organizations replaced a large range of tools, some very central to marketing activities. MarTech’s Replacement Survey shows just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. It looks at the kinds of solutions replaced and the reasons marketers swapped […]