The pandemic is perhaps one of the biggest disruptors in recent history, and no one was ever prepared for it. Everyone just literally either paused or totally stopped long-term plans, including holidays, promotions, big purchases, etc. just to get through the worst. Recently a 1000-people study conducted by Twitter shows optimism that things might get […]
Instagram has tons of user-generated content which you can use to maximise your marketing performance. The photo-and-video sharing social network has a lot of organic content made by the users themselves, too. This platform-aligned approach is a good fit for Instagram — both for feed, Stories, and Reels. Here’s a guide showing just you how […]
Believe it or not, TikTok is seeing a massive growth and is enjoying popularity among younger users. And this is despite threats of a full ban in the US and India due to privacy issues. In fact, it remains atop the download charts for months now as users become hooked to its short-form clips. This […]
you not only use Twitter just for community management. Social media, in general, has evolved to be used by marketers to boost conversions. And while it takes a more specific approach, and just generally dedicated effort, you can use Twitter to increase conversions and generate sales. Read on to find out more.
I have a lot of clients and partners run ads on Facebook. In the last 6 weeks… It’s been chaos. Ad costs (CPAs/CPMs) are way too high, which makes ROAS plummet. But I am finding one key way to get ad costs down. And it just goes back to the social of what Facebook is… […]
A new article on Search Engine Journal reports that a recent poll of nearly 2,000 SEOs showed more than half don’t know what Google recommends for H1 headings. There is considerable disagreement about how to use Heading (H1, H2) elements. Despite guidance from Google about the use of headings, the SEO industry still can’t agree about how […]
A new article on Search Engine Journal asks even though anchor Text Ratios are considered important by many SEOs for ranking in Google, are they really something to worry about? SEOs have researched millions of search results and discovered common anchor text ratios for the top ranked sites. Are these anchor text ratios the key to ranking […]
The Mindset You HAVE to start somewhere, or you will never succeed You HAVE to stick with it until you succeed, or you will not succeed Expect to spend about 6 months to 1 year in the “building phase” where you won’t make much money at all, if any. It takes A LOT of willpower […]
A new article on Search Engine Journal reports that Shopify checkout is becoming available to all retailers selling on Google and Facebook, even if they don’t use Shopify. All Google, Facebook, and Instagram merchants will soon be able to accept payment via Shopify, even if they don’t have a Shopify store. Shop Pay, a one-click […]
