Category Archives: Internet Marketing

5 Ways AI Can Help Your Business Dominate in the Digital Age

How-AI-can-help-your-marketing-right-now

In today’s digital age, businesses are looking for any edge they can get to stay ahead of the competition. Artificial intelligence (AI) is one of the most promising technologies that can give businesses that edge. By automating tasks and providing insights that humans wouldn’t be able to obtain on their own, AI can help businesses save time and money while also becoming more efficient and effective.

Content creation: Pros and Cons You Should Know

The pros and cons of insourcing and outsourcing your content creation

In today’s digital age, content creation is essential for any successful business or brand. From crafting blog posts and producing videos to creating social media content that resonates with your followers, a strategic approach to content creation will ensure that your efforts yield the desired results. Now let us look at insourcing versus outsourcing content creation. Having engaging and valuable content for your … is vital when building a strong online presence and establishing your brand’s voice.

Why empathy is the key to successful customer engagement

Why empathy is the key to successful customer engagement

A new article on Martech.org reports on how brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. […]

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Why the metaverse could be a breakthrough in privacy compliant digital marketing

A new article on Marketing Dive reports that metaverse is currently currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-to-move policy regulations and consumer […]

Winners and losers of Black Friday 2021

Winners and losers of Black Friday 2021

A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have […]