A new article on Search Engine Journal features some guidelines from YouTube that go over the steps you can take to understand why your channel’s watch time is decreasing. How to better understand watch time performance.. YouTube explains why channels experience drops in performance. Search Engine Journal discusses how to answer the question, “why is my watch […]
Social Media Today reveals that as TikTok continues its meteoric rise, many more marketers are now looking the app’s way and considering how they can tap into the platform to boost their brand reach and discovery. The author here says that TikTok requires a dedicated approach. You have to understand what works with the TikTok community […]
According to Social Media Today, over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity — specifically, engagement with posts and updates – for five straight quarters running. That’s seen LinkedIn put more focus on content creation, and building community on the platform, which has […]
A new article on Social Media Today says that Twitter is looking to put more emphasis on its audio Spaces with the addition of a dedicated tab and new highlight tools. The platform is also focused on improving Spaces discovery and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their […]
Social Media Today says that if you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips, in order to maximise engagement. Reddit is the latest cab off […]
Social Media Today says that with US students returning to school over the coming weeks, Facebook has updated its parent and student resource tools in order to provide additional guidance to help parents manage their students’ online activity and help students avoid unwanted exposure online. Facebook has just rolled out a new update to its ‘Get Digital’ […]
A new article on Social Media Today says that TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result. “People from all walks of life come to TikTok to be […]
In 2013 I created an ebook offer in the relationships market, helping women overcome challenges in one specific niche. After putting it on Clickbank, I tested this offer using Adwords. At $27 the Conversion Rate from 1,000+ VSL visitors was 2.38%, making the offer break even. Cold traffic. Zero follow-up. At that time I didn’t […]
In a world where the continuously growing trend is interacting online, businesses need to make sure they’re keeping up. In fact, 56 percent of people would rather message a business than call for customer service. Facebook Messenger is the world’s most popular messaging app with over 1 billion users each month. It’s an easy way for people […]
The coronavirus pandemic is crippling the global economy, but many companies have implemented mandatory work from home policies. While many others know what it’s like working from home, still many of us are working from home, full-time for the first time. Designate a workspace You can’t just prop out your laptop on your bed and […]