A new article on Social Media Today reports that Facebook is moving to the next stage with its podcast/Page integration plan. That promises to provide more ways for podcasters to promote their podcast content in-app by directly connecting their audio content back to their Facebook audiences for listening in-stream. This was originally reported by The […]
A new article on Social Media Today reports that with Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. But there aren’t any ads in WhatsApp, given ads in direct messaging […]
Whenever you advertise on some’s ad network, you need to play on their terms or follow their rules. However, you can do a couple of things to minimize your ads’ rejection or account closure and massively increase your success rate. View things from the ad network’s perspective, and obviously, you need to read the terms […]
A new article on Social Media Today reports that Facebook-owned social platform, WhatsApp has announced that it will be expanding its in-app shopping options, and also giving brands some new tools for managing their interactions to maximize business potential. WhatsApp have noted a significant increase in business activity in 2020, possibly indicating to the reason behind the […]
A new article on Marketing Land reports an interview with Jep Castelstein, who is a leading independent martech technical architect and has worked on some of the world’s most complex martech implementations. His opinions of the future of martech unsettled the author, but seemingly not inaccurate. Castelstein reckons that CRM will cease to be the center of […]