A new article on Social Media Today reports that while TikTok is still leading the app download charts, YouTube is definitely not going to give up any video content ground without a fight. This week, as part of its continued effort to quell the popularity of the short-form video app, YouTube has expanded beta testing of its […]
A new article on Social Media Today reports that if you’re currently looking for a job and a new way to stand out to recruiters and HR managers, maybe TikTok is your ticket, with the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips. TikTok’s […]
A new article on Social Media Today reports that Snapchat has just published a new report on emerging consumer shopping trends and how newer technologies, like social connectivity and AR, are increasingly influencing shopping behaviours. This is a new 26-page report, conducted in partnership with Foresight Factory, and incorporates responses from 20,000 consumers across 12 global markets, […]
A new article on Social Media Today reports that YouTube is looking to provide another incentive for creators to reach channel milestones with new Achievement Cards that will be displayed within the YouTube Studio dashboard. The new, emoji-based achievement notifications will show up in YouTube Studio when channels reach certain levels, on various fronts: “Creators will see […]
![[Video] Grow your Instagram following from just one post](https://i0.wp.com/9wsodl.com/wp-content/uploads/2021/07/Video-Grow-your-Instagram-following-from-just-one-post.mkv-high.gif?fit=739%2C415&ssl=1)
Here’s a video from Chris Do, CEO of The Future, sharing his insights on Instagram, and how marketers determine what to post on the eponymous platform. Some key takes: Articulate your thoughts. Copying is bad. Stealing is great. Take something old and make it new. Remix and test ideas. Why you might not be good […]
The pandemic is perhaps one of the biggest disruptors in recent history, and no one was ever prepared for it. Everyone just literally either paused or totally stopped long-term plans, including holidays, promotions, big purchases, etc. just to get through the worst. Recently a 1000-people study conducted by Twitter shows optimism that things might get […]
Instagram has tons of user-generated content which you can use to maximise your marketing performance. The photo-and-video sharing social network has a lot of organic content made by the users themselves, too. This platform-aligned approach is a good fit for Instagram — both for feed, Stories, and Reels. Here’s a guide showing just you how […]
Believe it or not, TikTok is seeing a massive growth and is enjoying popularity among younger users. And this is despite threats of a full ban in the US and India due to privacy issues. In fact, it remains atop the download charts for months now as users become hooked to its short-form clips. This […]
you not only use Twitter just for community management. Social media, in general, has evolved to be used by marketers to boost conversions. And while it takes a more specific approach, and just generally dedicated effort, you can use Twitter to increase conversions and generate sales. Read on to find out more.
I have a lot of clients and partners run ads on Facebook. In the last 6 weeks… It’s been chaos. Ad costs (CPAs/CPMs) are way too high, which makes ROAS plummet. But I am finding one key way to get ad costs down. And it just goes back to the social of what Facebook is… […]