Tag Archives: social marketing

Important Twitter stats you need to know

twitter platform

Twitter remains one of the most influential social platforms globally. Being a long-time Twitter user myself, the platform lends a personal and “bubble” feel – conversations are more real-time and tweets are often humorous. Twitter also started the hashtag bandwagon on social media. Ditto on trends, where they are born from tweets, memes spread like […]

Snapchat Shares New Insights into How Friends Connect in the App

A new infographic on Social Media Today illustrates Snapchat insights on how the platform helps people maintain a connection with friends, in alignment with International Friendship Day, which was celebrated last Friday the 30th of July. “Real friends have always held an important place in Snapchatters’ lives, and they’re ready to make up for lost time this […]

Twitter Takes Next Steps Into eCommerce With Test of Shopping Module on Business Profiles

twitter shop module

A new article on Social Media Today reports that after launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new ‘Shop Module’ now also being tested with a selection of brands in the US. “The Shop […]

LinkedIn Publishes New Guide on Effective Brand Building Strategies

A new article on Social Media Today reports that LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in order to improve their overall marketing performance as we look towards the next stage. The pandemic has obviously impacted all marketing approaches, and as LinkedIn notes, it’s […]

Pinterest’s VP of Tech Outlines Its Evolving Efforts To Maximize Inclusion and Cater To All Users

pinterest

A new article on Social Media Today reports that over the past few years, Pinterest has made diversity a bigger focus, with advanced technology that aims to provide more inclusive options, and an internal shift designed to prioritize a breadth of perspectives. Jeremy King is the Senior Vice President of Engineering at Pinterest and was formerly the […]

Facebook Just Added Some New Features for the Tokyo Olympics, Including a Games Hub and AR Effects

facebook logo

Social Media Today reveals that with the COVID-delayed 2020 Olympics now underway in Tokyo, Facebook has just outlined a range of tools to help users engage with the event, including a dedicated Games hub, AR effects for Stories, and video highlights to keep you up to date. The platform’s main addition is its new Games […]

Instagram Stories Drafts are Now Available to All Users

IG Stories Drafts

Social Media Today reveals that Instagram announced that the feature was coming back in March, and now, all users have the option to save their Instagram Stories as drafts within the app. As you can see in the above sequence, posted on Twitter (and shared by Matt Navarra), the new option is activated when you go […]

Yelp just launched a new platform: Yelp Audiences

Yelp just launched a new platform: Yelp Audiences

A new article on Martech.org reports that Yelp has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity. That creates the opportunity to target high intent Yelp users outside the Yelp platform and at any stage in the purchase cycle. By working directly with advertisers, Yelp reduces the need for […]

Clubhouse Just Established an Exclusive Deal With TED to Expand its Content Pool

clubhouse

A new article on Social Media Today reports that Clubhouse may have lost its initial buzz, as the bigger players look to add in competing audio social elements and features designed to negate its growth, but the upstart platform still has a few tricks up its sleeve. Clubhouse has just announced that it’s partnering with […]