A new article on Social Media Today says that Twitter is looking to put more emphasis on its audio Spaces with the addition of a dedicated tab and new highlight tools. The platform is also focused on improving Spaces discovery and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their […]
Social Media Today says that if you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips, in order to maximise engagement. Reddit is the latest cab off […]
Social Media Today says that with US students returning to school over the coming weeks, Facebook has updated its parent and student resource tools in order to provide additional guidance to help parents manage their students’ online activity and help students avoid unwanted exposure online. Facebook has just rolled out a new update to its ‘Get Digital’ […]
A new article on Social Media Today says that TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result. “People from all walks of life come to TikTok to be […]
In a world where the continuously growing trend is interacting online, businesses need to make sure they’re keeping up. In fact, 56 percent of people would rather message a business than call for customer service. Facebook Messenger is the world’s most popular messaging app with over 1 billion users each month. It’s an easy way for people […]
We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today’s online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone’s talking about AI. it’s basically the heart of global businesses and industries, and has already started taking over a […]
Picture this. You’re in a Zoom meeting with a prequalified client, and you’re about to make that presentation to that client. Yes, with remote meetings come these presentations which have essentially become the norm as everyone suddenly started working from home during the onset of the pandemic. And while presentations do get the job done […]
If your Twitter follower count is going down rather than up, you are obviously doing something wrong which made your audience hit the unfollow button. But of course, this can be avoided. There are reasons why people unfollow you, which are: You don’t post often enough You post too often You only post ads or […]
Pinterest is joining the fray in implementing the Stories format, and with more than 450 million monthly active users, the platform provides another way to connect with new audiences and give your brand prominent placement. Check out this tip to get you started right away.
Social media marketers are not perfect. Every once in a while marketers make mistakes. That is perfectly normal, but here are steps on how to avoid these mistakes. Here’s a quick summary of the 7 most common social media mistakes: Blurry images Hard-to-read fonts Wrong colours Limited viewing options Overuse of stock photos Improper spacing […]