A new article on Search Engine Land reports that with a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape. You may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely […]
A new article on Search Engine Journal asks if Google really does have 200 ranking factors? Here are eleven things we know for sure, based on statements from Google itself. The author says that keeping up with Google ranking factors has never been more challenging. Google is updating its algorithm at unprecedented rates. Something that didn’t impact […]
Search Engine Journal features Google’s John Mueller speaking frankly on the topic of using E-A-T as an SEO or technical factor. Google’s John Mueller answered a question about what determines website E-A-T scores. They asked whether links played a role or if it was a content-based score. John Mueller answered in a way that debunked the idea […]
According to Search Engine Journal, if you’re using transition words and phrases in your writing to improve readability and SEO content quality, there are some handy tips you should know. Transition words are important. Think of them as a bridge. Here’s an example: I hit the snooze button this morning. <b>As a result,</b> I overslept and was […]
Search Engine Land explains everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. This article says that email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of […]
A new article on Search Engine Journal says that Google Analytics 4 will eventually be our only GA platform option so it’s important to set it up properly. Here’s how. In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? Google Analytics 4 will eventually be our only GA […]
Search Engine Journal says that anchor text is useful for providing context to users, but asks if it’s a Google ranking factor? Read about it here. The author says that keyword-rich anchor text has long been an SEO best practice. That’s because it’s a way to signal to search engines about what type of page your […]
A new article on Search Engine Journal reports that you can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with […]
Search Engine Land reveals that this is the latest move that Google is making to push automation through their ad products. From July 2022, advertisers will no longer be able to create new Expanded Text Ads (ETAs) or edit existing ETAs in Google Ads, according to an announcement by Sylvanus Bent, Product Manager, Google Ads: Your […]
A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed the page experience update rollout a few days ago. That included the updates to the Top Stories carousel on mobile search but the Google News […]