Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options

Social Media Today says that if you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips, in order to maximise engagement.

Reddit is the latest cab off the short-form video ranks, with the platform looking to maximise the rising interest in video on the platform by implementing its own TikTok-esque feed of short video clips, aligned with specific user interests based on the subreddits that they follow in the app.

This is from TechCrunch:

“According to Reddit, most iOS users should have a button on their app directly to the right of the search bar – when tapped, it will show a stream of videos in a TikTok-like configuration. When presented with a video, (which shows the poster who uploaded it and the subreddit it’s from), users can upvote or downvote, comment, gift an award or share it. Like TikTok, users can swipe up to see another video, feeding content from subreddits the user is subscribed to, as well as related ones. For instance, if you’re subscribed to r/printmaking, you might see content from r/pottery or r/bookbinding.”

Reddit doesn’t have a dedicated short video camera, but it will look to utilise the video clips that users have already uploaded within their regular posts, with most being very short already, aligning with platform usage. That’s basically the same approach that YouTube has taken with Shorts. Rather than focusing on specifically-created Shorts clips, YouTube already hosts a huge library of short videos that it can feed into its Shorts system. By utilising its existing video resources, YouTube has been able to enhance its focus on short-video viewing, in line with habitual shifts.