We often find it daunting to find the correct words and phrases to induce customer action on website visitors. And that’s fine, because here’s a guide to give you inspiration and fire up your website.

B2B in itself is very business-y, very bland, and is mostly transactional. It evokes a typical presentation session full of buzzword campaigns. But then, B2B doesn’t have to be that formal and boring. Here’s how you can brake the mould and enhance brand connections, neatly laid out in an infographic.

Promotional emails are often unattractive and usually end up at the Spam folder, or may even be deleted. Even as social media platforms see increased usage over time, emails still remain a critical contact point for businesses as they provide a direct line to potential customers. And if you want to keep the ball rolling, […]

Nothing beats personalised emails when you open your inbox first thing in the morning. And yes, it’s not just a “Hi John” or “Hey there, Steve” thingaboo. No. It’s also personalising the entire messaging content down to the body and maybe even the closing. Here’s an infographic showing you how to do it.