A new article on Social Media Today asks if people will be open to shopping via tweet and says we’re soon set to find out. Twitter is currently developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app, which will enable Twitter users to […]
Search Engine Land reveals that this is the latest move that Google is making to push automation through their ad products. From July 2022, advertisers will no longer be able to create new Expanded Text Ads (ETAs) or edit existing ETAs in Google Ads, according to an announcement by Sylvanus Bent, Product Manager, Google Ads: Your […]
Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled “Magically Delicious,” per details emailed to Marketing Dive. While it is available on all major streaming platforms, the album is being promoted exclusively on Spotify. Each of the songs on the album represents a different genre, including EDM, […]
Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced […]
The hardest thing about trading is not the math, the method, or the stock picking. It is dealing with the emotions that arise with trading itself along with the ego’s need to be right. From the stress of entering a trade, to the fear of losing the open paper profits that you are holding in […]
A new article on ADWEEK says that every brand needs a platform that sets it apart from the competition, and asks how do existing brands break new ground? In this video, Wieden+Kennedy and re-commerce-site Gumtree share how they harnessed the power of creativity and YouTube targeting to create the campaign “Good Finds” and stake a […]
According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs, turning to outside agencies to recreate visuals at great expense. While some of the most sophisticated enterprises have figured out how to effectively […]
A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed the page experience update rollout a few days ago. That included the updates to the Top Stories carousel on mobile search but the Google News […]
A new article on Martech.org says that you can easily figure out if you’re wasting your time chasing the bright-and-shiny. The author says that the perennial “bright-and-shiny” disease can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool that will magically solve all of our problems. In fact, […]
A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]
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