Internet Marketing

LinkedIn Data Shows the Rise of Remote Marketing Jobs in US

Posted on by Tom Hagen
LinkedIn Data Shows the Rise of Remote Marketing Jobs in US
26
Jun

A new article on Search Engine Journal reports that LinkedIn reports a substantial rise in the amount of remote marketing jobs in the US.

A new report from LinkedIn shows that the number of remote jobs for US-based marketers is growing. Remote roles for digital marketing specialists and copywriters grew in demand over the past 6 months as companies became more comfortable with work-from-home teams.

  • ‘SEO specialist’ is among the top 5 marketing jobs highest in demand for remote positions.
  • As of May 20th, the percentage of paid job postings on LinkedIn that offered “remote work” had risen by 457% compared to one year earlier.
  • For marketing roles, the amount of remote job listings increased by 177% in the last 6 months.

And that’s not all. LinkedIn’s report goes on to list the top 10 marketing job titles that are growing in demand from a remote working standpoint:

  • Digital Marketing Specialist
  • Copywriter
  • Digital Marketing Manager
  • Search Engine Optimization Specialist
  • Content Writer
  • Social Media Manager
  • Marketing Manager
  • Media Buyer
  • Social Media Marketing Specialist
  • Account Manager

Interestingly, the rise in remote work has led to a shortage of marketing professionals to fill office positions. LinkedIn’s report also lists where the demand for in-person talent is strongest right now:

  • New York City Metropolitan Area
  • San Francisco Bay Area
  • Los Angeles Metropolitan Area
  • Greater Chicago Area
  • Greater Boston

It seems that the drive to live outside major urban areas in the wake of the COVID-19 epidemic is continuing to influence the employment market significantly, even as vaccine coverage increases. This is the third in a series of four installments that explores LinkedIn’s new report, “The Changing Marketing Jobs Landscape.” Information is sourced from​ LinkedIn internal data – based on total NAMER jobs in the marketing function listed on LinkedIn from March 30, 2020 to September 29, 2020 compared to September 30, 2020 to March 30, 2021.

Tom Hagen