Author Archives: Tom Hagen

LinkedIn Just Updated its ‘People You May Know’ Recommendations to Help Maximize Connection Opportunity

linkedin people you may know

A new article on Social Media Today reports that, as part of its broader push to help maximize economic opportunity and remove inherent bias from its systems, LinkedIn has refined the recommendation algorithm for its ‘People You May Know’ feature. The aim is to ensure that users are not adversely impacted by various factors – such as […]

Best Moving Average Crossover For Swing Trading

What is the best moving average crossover for swing trading? My favorite moving average crossover for swing trading that I have also confirmed through backtesting on the momentum names on my watchlist is the 5 day exponential moving average / 20 day exponential moving average crossover on the daily chart. I call this bullish crossover […]

Facebook is Launching a New Interview Series Looking at Evolving Shifts in Advertising Approaches

facebook ad creative

A new article on Social Media Today reports that Facebook has just launched a new series of expert interviews to help provide more guidance for advertisers on how to respond to key industry shifts. They will also aim to outline what’s working right now in building effective Facebook ad campaigns. “Across several chapters, we will explore how […]

TikTok is Testing ‘TikTok Stories’ as it Looks to Expand Creative Options in the App

tik tok stories 1

A new article on Social Media Today reports that Instagram has them, as does Facebook, as well as YouTube, LinkedIn and Snapchat, while Twitter just got rid of their version. And now, TikTok is also getting involved. The platform just started testing TikTok stories. As the above shows, TikTok Stories will disappear after 24 hours and would […]

Instagram Provides New Overview of How its Reels Algorithm Works

A new article on Social Media Today says that if you’ve been looking to tap into Instagram Reels as a new growth opportunity, but you’re not sure exactly how it works and what exactly you should be posting to maximize engagement, you’re in luck. Instagram has just shared a new overview of the key factors […]

YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel

yt creator website

A new article on Social Media Today reports that, as part of its expanded push to lure more creators across to its platform with advanced monetization and growth tools, YouTube has just launched its newly refreshed YouTube for Creators website. That aims to provide info on all the key elements of building a YouTube Channel […]

The Power of Employee Advocacy, and How to Establish Your EA Program

employee advocacy

Social Media Today says that if your brand has an established employee advocacy program, it could be wise to maximise your presence on social media. One of the best ways to boost your messaging reach is through your own employees, who can distribute your key communications throughout their own social networks. That can significantly amplify […]