Author Archives: Tom Hagen

Media Measurement in an Evolving Advertising Ecosystem

A new article on ADWEEK says that if you’re currently concerned about impending browser policies that could limit cookies, you’re not alone. As businesses evolve to meet consumer demands for more privacy, the fundamentals of media measurement are shifting, too. Marketers are still coming to terms with how the potential for cookie loss will affect […]

The 7 Most Important Money Decisions of Your Life

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Most people don’t associate love with financial health, but your choice of life partner will be one of the most important financial life decisions you make. Staying single decreases your risk of ruin by marrying the wrong person, but getting married drops your expenses in half and doubles your chances of financial success. You have […]

The case for advertising on search engines other than Google

The case for advertising on search engines other than Google

A new article on Search Engline Land reports that if we can break out of the Google loop and adopt new platforms despite our hesitations about volume and UX, we give them the chance to get better. The author says it can be easy to equate search marketing with Google marketing because, well, statistically, it […]