A new article on Search Engine Journal reports that you can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google offers a constantly updated suite of tools that are useful for SEO. They can help you to understand why a page is underperforming and guide them with […]
The jade lizard is an option play that is created by opening a bearish vertical spread using call options and adding a put option sold at a strike price lower than the call spread strike prices. Using one underlying stock with the same expiration date, the jade lizard strategy buys a call option at one […]
Heikin Ashi candlestick charts are a different variation of traditional Japanese candlesticks. Heikin Ashi candlesticks use the opening and closing price data from the previous period and also the opening-high-low-closing price data from the current period to build a combination candlestick. The Heikin Ashi formula candlestick filters out a lot of the price action noise […]
Most traders that are profitable over the long term possess a distinct set of trading skills that separate them from the majority of traders that do not make money. Consistent success is a result of a systematic process that possesses an edge over the competition. Here are 10 trading skills that I have seen in […]
Martech.org offers a practical technique for building collaborative team processes on a foundation of customer-centricity. The author says that for a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a […]
Search Engine Land says that when you’re testing copy, you should make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. The author says that when it comes to creating ads that convert searchers into customers, many advertisers dive into structure, testing, and more and […]
LinkedIn believes that branding will deliver the best results to your business in the long run. Sure there are influencers, you run the best infographics and ads, but good branding will carry your business all the way. LinkedIn says: “Evidence is mounting that loading budget into performance marketing without a brand strategy to support it […]
A new article on Search Engine Journal offers to teach you everything you need to know about star ratings from how they appear in organic search results to the impact on local rankings and more. Five-star reviews used to be something you could only flaunt in a rotating reviews section on your website. Now, Google has pulled […]
The book Rich Dad, Poor Dad is one of the best selling personal finance books of all time. It is so popular because it explains the principles of how the wealthy think versus how the middle class think. It’s an easy and enjoyable read as the author tells the story of growing up with his […]
The Monty Hall problem is a brain teaser, in the form of a probability puzzle, loosely based on the American television game show Let’s Make a Deal and named after its original host, Monty Hall. The problem was originally posed (and solved) in a letter by Steve Selvin to the American Statistician in 1975. It […]