George Ten – CopyThinking Community + The Copy Matrix 2024
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So you can finally start doubling and tripling the results your copy rakes in by outTHINKING your competition
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Copy Matrix is a video course you can finish in one weekend. You’ll also get a working PDF with all the information you’ll find in the videos.
Here’s a sneak peek…
- The importance of awareness levels in making any copy work (how businesses scale)
- How to decide what awareness level to target and what to write to get a sale (get this wrong and you’re toast)
- A sneaky way to get more sales for a new business by not competing (once you understand awareness levels and how to pick them)
- You can pick the awareness level you’d like to target. There is a specific equation to know which one to pick.
- 90% of advertisers make a silly mistake they THINK will get them more money (but actually cost them money).
Let’s pause here for a moment. Do you understand that this one skill allows you to scroll through Instagram…
Understand exactly what the advertisers are doing wrong. But also…
Clarify how to fix what they’re doing wrong AND/or scale their business.
You’ll also get:
Understand why using templates and formulas to write copy is a bad idea (unless you want it to flop).
It also works for cold DMs and cold emails (Yeah, most cold emails are done incorrectly).
- See REAL ads running RIGHT NOW and I’ll tell you exactly what awareness levels each ad targets, so you can learn the most up-to-date strategies
- You will learn how to correctly connect the awareness level of the ad (or any type of content) to the sales page’s awareness level in module #3
- As part of the same module, you will also learn how different-awareness ads can lead to the same sales page (scaling with only one sales page).
- The key to “snatching” your competitor’s prospects is to target high-awareness, ready-to-buy people (using Twitter as an example).
- There is a possibility that this information is the same as in the book Breakthrough Advertising by Eugene Schwartz.
However, that’s not the case.
At the time Eugene wrote the book, there were no elaborate funnels, no intent-based targeting, and only one-page magazine ads.
You won’t understand the book’s context by reading it.
In the Copy Matrix, you’ll also learn:
- Understanding the 5 sophistication levels of any market (and why we won’t write copy for the first two and the last).
- Simply by looking at 3-5 competitors, you can determine your market’s sophistication level better than forum-doom-scrolling
- What is the difference between awareness and sophistication levels? Watch module #5 to find out!
- Why you can’t choose your market’s sophistication level (unlike awareness levels) and how you’ll get a few sales but won’t be able to scale
- 99% of marketers who THINK they understand sophistication levels are mistaken (Module #6 will put you in the 1%).
- If you try to model the ads of OG copywriters (think David Oglivy & Gary Halbert), you are making a HUGE mistake.
Also included are 3 uber-cool bonuses:
BONUS ONE: The Twitter Matrix
During the course, you’ll learn ONE “lock combination” of one specific awareness level and one specific sophistication level that I’ve used myself to grow to 140K+ followers faster than 99.9% of the accounts that’ll ever get there.
This method works in virtually every market and can be applied to any piece of content that you write.
I use this sneaky technique to “steal” other creators’ viral hooks so my threads get more reach and engagement (I used this technique for a few big accounts before they became popular).
BONUS TWO The Email Marketing Matrix
Find out why sophistication levels are irrelevant in email marketing and why email marketing allows you to compete at the level everyone is losing at: sophistication level 5.
Discover the two different business models for email marketing and finally see how email marketing works
Here’s a live breakdown of an email I wrote, along with why I use a specific awareness-level structure (unless you want to do email marketing wrong, like most of your competitors).
BONUS THREE: The Competitor Matrix
Discover how I find ads in any niche – any market – and manipulate the search results to find exactly what I want (THINK: only courses. Or only sales pages)… And you’ll be able to do the same!
You will see my thought process while looking for competitors, how I choose whose ads to model or analyze, and how I know if their ads are effective.
Learn how to spy on any business running ads and funnel-hack their entire funnel – including finding out what their customers REALLY think and who they are.
In any case…
There’s only one thing you don’t know about what’s inside…
The Process:
It’s a one-time payment that gives you access to everything.
It’s the last time we’ll offer such a deal. One-time payment. No subscription. No recurring costs.
Just before you make your decision…
Here is what you need to know:
You Are Not A Good Fit For:
- There are no templates inside. It is intended for template users and push-button solution seekers.
- Newbies who think it will change their lives overnight are mistaken.
- The words on this page are for complete beginners.
- If you expect to learn everything in 3 days and leave, you are mistaken. This is a process, and it will take me time to transfer the information to your brain.
If you want to learn how to think, this is for you.
Take a look.
Right now, the community has some really cool content. Here’s a little taste:
From the old way of thinking about copywriting to becoming a CopyThinker who looks at copy from a unique perspective and out-sells the competition through out-thinking them.
- Stage 1: We begin by bringing you up to speed with The Copy Matrix, so you can finally understand what happens behind the words.
- Stage 2: There are 7 golden rules you should follow at all costs and two psychology lessons so you understand how to persuade your readers.
- Stage 3: you will learn how to write stories that get your audience hooked and how to come up with endless, original story ideas. You will also learn about emotional writing and how to make sure everyone understands what you are saying.
- Stage 4: is advanced copywriting, where we’re looking at the big picture and making sure what we’re writing will captivate people and make them open their wallets.
- Stage 5: This stage covers the two most important elements to writing copy that converts: The CopyThinking Triangle and Positioning.
- Stage 6: It’s all about understanding your audience — the CopyThinking way. Meaning: without scrolling through endless forums. You’ve never seen market research done like this before.
- Stage 7: Now that you’ve reached this point, it’s time to test yourself and put into practice your newly-acquired skill.
- Stage 8: Getting an unfair advantage. Getting a leg up over 99% of other marketers. Including “The Value Ladder Scam” module.
- Level 9: Taking your knowledge outside and implementing it using our “two pathways to start” framework is Level 9.
Then what?
When you’re done?
Let’s take a close look at copy reviews and live call roasts. YEAH. You’ll see me critiquing copy and roasting members’ sales pages from past calls and posts plus you’ll gain access to future live calls.
Additionally, you can submit your own copy to be reviewed hand-in-hand with me (from sales pages to which market to choose to your ideas).
A Golden Nuggets Library is also inside. 37 LIVE call recordings with information that would easily cost $10,000 outside.
You can get a taste of it here…
Telling a story:
- How to come up with endless story ideas for content or emails
- How I “write” 90% of my stories by stealing them from specific places on the internet.
- How to use “AHA Moment” marketing to sell using stories
- It feels like you’ve hacked the customer’s mind by using their language and context
In addition to that.
CopyThinking’s approach to market research:
- The best way to validate a product idea in a short amount of time
- Two-step positioning framework for positioning your product in a gap where you cannot compete
- The point at which enough research has been conducted
- I also talk to members about their products and positioning on this recording
In addition to that.
Offers that are irresistible:
- What is the offer and how does it relate to the big idea and the mechanism?
- When creating offers, consider the hierarchy of importance
- An offer’s presentation is more important than the offer itself, and how to master it
- It has nothing to do with the value of the offer and is the two main drivers of a good offer
More than that.
A mechanism for winning in sophisticated markets:
- Creating mechanisms that don’t kill the most important element of the sale
- Playing into existing beliefs rather than breaking them
- Is it a good idea to name your mechanism?
- Mechanisms that are rare but not unique
- Creating three examples of live sales pages with mechanisms
In addition to that.
There are THIRTY of those calls. I could go on and on.
There are also 9 guest calls with experts who teach stuff you won’t find anywhere else. Here’s a sample:
Pedro Martins’ call:
Pedro sold $1.2M in two months by sending emails to a tiny segment of an email list
It enables you to dig into pain and explain your customer’s problem better than they can explain it themselves
Positioning offers by creating an image of the pain
The community went nuts over Pedro’s “STOP SELLING, START HELPING” philosophy
More than that.
Kristen Marie’s call:
How/when to use Google ads for beginners
Advertising on a hidden-opportunity platform that isn’t Google, but also a “pull” platform
On Google ads, how TOF & MOF work
Low-ticket Google ad campaigns?
In addition to that.
Kieran Drew’s call:
Social media’s “power of the tribe”
Kieran’s pinned tweet’s secret
There are many gurus who will give you the wrong advice, which is why you might be stuck.
Making your first product and launching it (plus when to increase prices)
More than that.
Call from Eddy Quan:
Why value is dead, and how Eddy repositioned his entire content strategy to attract big audiences
If you follow Eddy’s example, the ghostwriting business is not dead
How Eddy lands high-quality, high-ticket clients by optimizing for a different result
Your offer should be based on results and the TedX test
The list goes on and on.
Jordan Parker’s call:
The importance of data tracking: How to spy on people who land on your page and calculate sales KPIs
What you can do to improve your email deliverability
The benefits of outsourcing to specific countries
Enhance productivity with shortcuts, browsers, apps, and analytics
The list goes on and on.
Stu Lierich’s call:
Find people who need your offer now and build a cold outreach campaign around them
The rule of one in outreach and what your first direct message should be about
Cold emails vs. cold direct messages
Automate your targeting process
Step-by-step instructions on how to write a cold outreach campaign without making the flattery-to-face slap mistake
Additionally, there are many other things to consider.
Kyri Nahlis’ call:
Kyri’s tips for online networking that helped him land the biggest clients
What it means to “exist in your client’s ecosystem”
Demonstrating expertise and following up
If you network this way, it doesn’t matter what your brand is or how many followers you have
The importance of “circumstantial solutions” for your networking journey
The list goes on and on.
Dr. Chris Ngo’s call:
The two types of services/products that allow you to charge super high-ticket rates and how to sell them
Before creating your first offer, you should know how to pick your business model.
How pricing affects every business and can make or break it
Why “true custom” services are super profitable and when not to use them
The list goes on and on.
Call from Virgil Brewster:
When Virgil unlocked this one realization, he became a household name on Twitter almost instantly
One piece of advice Sam Ovens gave him at a $25,000 seminar that transformed Virgil’s business from $10,000/week to $10M
A cold-ad funnel that Virgil used to build a freedom business
Upselling is the art of collecting more and more money
The list goes on and on.
Here’s the best part:
We label every call with a timestamp, so you can find specific answers to questions quickly. Here’s how it looks:
Click on any of the timestamps to jump right to that point in the video. And yes. Some of our live calls are long. You can binge-watch our calls instead of Netflix.
You’ll probably enjoy it much more than watching another episode of The Office.
Even though I love Michael Scarn and especially Dwight, you get a bit of a sting in your heart as you watch episode after episode. How would you feel if you could watch THOSE calls with the same intensity?
Take a moment to consider this.
In any case…
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