Here’s a sneak peek…
- The importance of awareness levels in making any copy work (how businesses scale)
- How to decide what awareness level to target and what to write to get a sale (get this wrong and you’re toast)
- A sneaky way to get more sales for a new business by not competing (once you understand awareness levels and how to pick them)
- You can pick the awareness level you’d like to target. There is a specific equation to know which one to pick.
- 90% of advertisers make a silly mistake they THINK will get them more money (but actually cost them money).
You’ll also get:
- See REAL ads running RIGHT NOW and I’ll tell you exactly what awareness levels each ad targets, so you can learn the most up-to-date strategies
- You will learn how to correctly connect the awareness level of the ad (or any type of content) to the sales page’s awareness level in module #3
- As part of the same module, you will also learn how different-awareness ads can lead to the same sales page (scaling with only one sales page).
- The key to “snatching” your competitor’s prospects is to target high-awareness, ready-to-buy people (using Twitter as an example).
- There is a possibility that this information is the same as in the book Breakthrough Advertising by Eugene Schwartz.
However, that’s not the case.
In the Copy Matrix, you’ll also learn:
- Understanding the 5 sophistication levels of any market (and why we won’t write copy for the first two and the last).
- Simply by looking at 3-5 competitors, you can determine your market’s sophistication level better than forum-doom-scrolling
- What is the difference between awareness and sophistication levels? Watch module #5 to find out!
- Why you can’t choose your market’s sophistication level (unlike awareness levels) and how you’ll get a few sales but won’t be able to scale
- 99% of marketers who THINK they understand sophistication levels are mistaken (Module #6 will put you in the 1%).
- If you try to model the ads of OG copywriters (think David Oglivy & Gary Halbert), you are making a HUGE mistake.
BONUS ONE: The Twitter Matrix
BONUS TWO The Email Marketing Matrix
BONUS THREE: The Competitor Matrix
Here is what you need to know:
You Are Not A Good Fit For:
- There are no templates inside. It is intended for template users and push-button solution seekers.
- Newbies who think it will change their lives overnight are mistaken.
- The words on this page are for complete beginners.
- If you expect to learn everything in 3 days and leave, you are mistaken. This is a process, and it will take me time to transfer the information to your brain.
If you want to learn how to think, this is for you.
From the old way of thinking about copywriting to becoming a CopyThinker who looks at copy from a unique perspective and out-sells the competition through out-thinking them.
- Stage 1: We begin by bringing you up to speed with The Copy Matrix, so you can finally understand what happens behind the words.
- Stage 2: There are 7 golden rules you should follow at all costs and two psychology lessons so you understand how to persuade your readers.
- Stage 3: you will learn how to write stories that get your audience hooked and how to come up with endless, original story ideas. You will also learn about emotional writing and how to make sure everyone understands what you are saying.
- Stage 4: is advanced copywriting, where we’re looking at the big picture and making sure what we’re writing will captivate people and make them open their wallets.
- Stage 5: This stage covers the two most important elements to writing copy that converts: The CopyThinking Triangle and Positioning.
- Stage 6: It’s all about understanding your audience — the CopyThinking way. Meaning: without scrolling through endless forums. You’ve never seen market research done like this before.
- Stage 7: Now that you’ve reached this point, it’s time to test yourself and put into practice your newly-acquired skill.
- Stage 8: Getting an unfair advantage. Getting a leg up over 99% of other marketers. Including “The Value Ladder Scam” module.
- Level 9: Taking your knowledge outside and implementing it using our “two pathways to start” framework is Level 9.
Let’s take a close look at copy reviews and live call roasts. YEAH. You’ll see me critiquing copy and roasting members’ sales pages from past calls and posts plus you’ll gain access to future live calls.
- How to come up with endless story ideas for content or emails
- How I “write” 90% of my stories by stealing them from specific places on the internet.
- How to use “AHA Moment” marketing to sell using stories
- It feels like you’ve hacked the customer’s mind by using their language and context
- The best way to validate a product idea in a short amount of time
- Two-step positioning framework for positioning your product in a gap where you cannot compete
- The point at which enough research has been conducted
- I also talk to members about their products and positioning on this recording
- What is the offer and how does it relate to the big idea and the mechanism?
- When creating offers, consider the hierarchy of importance
- An offer’s presentation is more important than the offer itself, and how to master it
- It has nothing to do with the value of the offer and is the two main drivers of a good offer
- Creating mechanisms that don’t kill the most important element of the sale
- Playing into existing beliefs rather than breaking them
- Is it a good idea to name your mechanism?
- Mechanisms that are rare but not unique
- Creating three examples of live sales pages with mechanisms
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