Udemy – Certification in Business & Brand Storytelling for Leaders

What would you say if someone told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers, employees and stakeholders. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Leaders, Marketers and Entrepreneurs that want to extend the reach of their business and professional success, cause a ruckus in the market and make their businesses stand out. It is tough it to convince people to try something new, but a good story will open doors for you that you never thought existed in the first place.

We’ve made this course as simple to learn as possible, and with examples, frameworks and stories to help you remember the tools to influence with a story. In this course, you’ll learn how to find stories, attach a few meanings to every story, how to safely practice storytelling to influence until you’re ready to do it publicly, and when it’s time, to slip influence stories naturally and comfortably into your conversation. You’ll also find exercises and quizzes at selected parts of the course to really make the lessons stick.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview Videos, Workbooks and Projects. Remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.

Get full access to exclusive workbook on Storytelling Handbook and Glossary, you can use that as a ready reference at any given time during crafting your Business or Brand Stories. Practice your skill in two live projects plus assignments related to Digital Storytelling and Storytelling with data.

Section 1: Introduction

Introduction to the Course and the Instructor

Section 2: Storytelling

Lectures

· 1.Why Do We Tell Stories

· 2.What is storytelling

· 3.What makes a good story

Section 3: Storytelling in Leadership

Lectures

· 4.The Importance of STORYTELLING as a Leader

· 5.The Art of Storytelling for Leaders

Section 4: Brand Storytelling

Lectures

· 6. 5 Case study of Brand Storytelling

· 7.Visual Storytelling in Business

Section 5: Storytelling System in Business & Brand

Lectures

· 8.A Simple 10-step Brand Storytelling System

· 9.How to Craft a Business Story

· 10.The Best Corporate Storytelling Examples and Case Study

Section 6: Storytelling Assignments and Coursework

Lectures

· 11. Digital Storytelling

· 12.Assignment on Digital Storytelling

· 13.Storytelling Handbook-An Workbook1

· 14. Storytelling Glossary-An Workbook2

Section 7: Storytelling with Data

· 15. Choosing Effective Visual

· 16. Focus on the attention of Audience

· 17. Think Like a designer

· 18. Assignment of Storytelling with Data & Visuals

Downloadable Resources

· Project1: Digital Storytelling

· Project2: Storytelling with Data

· Workbook1: Storytelling Basics-Storytelling Handbook

· Workbook2: Storytelling Glossary

D. Projects:

Project1: Digital Storytelling

· Seven Steps of Digital Storytelling

· Storyboarding

· Assignment and analysis

Project2: Storytelling with Data & Visuals

· How do I know which graph to use?

· Tips for Data storytelling

· Case Study based assignment

E. Workbook

· Workbook1: Storytelling Basics-Storytelling Handbook

· Workbook2: Storytelling Glossary

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