- 01-Course Introduction
- 02-Chapter 1 - Understanding the Concept of a Brand and the Importance of Branding
- 03-Chapter 2 - Preparing for the Brand Strategy A Context Analysis
- 04-Chapter 3 - Creating a Successful Brand Strategy From Scratch Step-by-Step
- 05-Chapter 4 - Executing the New Brand Strategy
- 06-Chapter 5 - Measuring and Adjusting the Brand Strategy
- 07-Conclusion
- 08-Resources
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| Name | Size | Modified |
|---|---|---|
| 01-Course Introduction | 28.5 MB | 12/30/2024, 8:43:01 PM |
| 02-Chapter 1 - Understanding the Concept of a Brand and the Importance of Branding | 143.5 MB | 12/30/2024, 8:43:01 PM |
| 03-Chapter 2 - Preparing for the Brand Strategy A Context Analysis | 189.6 MB | 12/29/2024, 9:25:09 PM |
| 04-Chapter 3 - Creating a Successful Brand Strategy From Scratch Step-by-Step | 901.3 MB | 12/30/2024, 7:59:47 PM |
| 05-Chapter 4 - Executing the New Brand Strategy | 188.5 MB | 12/29/2024, 9:25:21 PM |
| 06-Chapter 5 - Measuring and Adjusting the Brand Strategy | 187.9 MB | 12/30/2024, 8:02:22 PM |
| 07-Conclusion | 10.8 MB | 12/30/2024, 8:43:01 PM |
| 08-Resources | 7.3 MB | 12/29/2024, 9:25:25 PM |