In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to win their attention and draw them into a conversation. In reality, content has always been the best way to do marketing.
By exploring the relationship between SEO, SEM and on-site search, you can begin to optimize the experience your prospects get when they arrive at your site. You can learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction.
After this session, you’ll be able to educate your teams about the value of onsite search and why you need to invest now; benchmark your site search and learn what capabilities are key to boosting conversion; rethink how you design navigation and map user journeys with artificial intelligence and start unifying your search and web analytics data to understand customer intent better.
Sign up and watch the session by clicking on the link to the original Search Engine Land article!