Video and consumer behavior

Video is still the most engaging content form on social platforms. Majority of brands have also moved their offerings online, so it’s no surprise that consumer behaviour is changing.

In fact, this study shows that:93% of consumers said video influences their purchase decision.Video is the #1 content type from brands on social media.Facebook, Instagram, and YouTube are the top three platforms for finding new products and services.
The rest of the study is neatly laid out in an infographic below.