In this digitalized world, many small businesses are already running social media accounts be it Instagram, LinkedIn, Twitter, or other networking platforms. Moreover, small businesses have a limited budget to spend on advertising. This is where social media comes in. According to a recent survey, 97% of small business owners are using these platforms to engage their potential audience.
It’s not even a question of how or why social media can help your businesses. Nevertheless, here’s how social media helps your business become more relevant.
Your potential customers are on social media
With a global population of more than 7 billion people, it’s almost always a sure bet that your customers are on social media. Just look at Facebook’s 2.8 billion MAU (monthly active users). You just have to segment your market and identify the specifics. But we all know this, right? Well not exactly.
Increase your brand awareness
If we’re using Facebook as an example, there are 2.8 billion monthly active users. These 2.8 billion users don’t know your brand exists. Even if you start running ads and segment them by race, location, gender, etc., they will still ignore your ads. So what do you do? You start engaging them by posting relevant and genuine content.
Social media is attracting your competitors
Regardless of the type of industry, your competitors have already taken a stand on social media. If you’re not on social media at least, for now, you’re missing a large part of the share. It grabs the attention of your targeted customers, as they are already speaking about your competitors.
Increase customer satisfaction
Social media is the norm. You, as a business owner, interact with the customers and get their reviews in a timely manner. On the other hand, this helps your customers know about your products. This helps them get to know more about your brand. You can also know their concerns and improve your products accordingly.