A new article on Social Media Today reports that if you’re currently looking for a job and a new way to stand out to recruiters and HR managers, maybe TikTok is your ticket, with the platform today launching its new ‘Resumes’ program in the US, which enables people to post personal job pitches via TikTok clips.
TikTok’s looking to slide into the recruitment space via a new, dedicated job application process, which will seek to connect TikTok users with open positions via the app:
“TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We’re teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world’s most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume.”
The process of actually posting a TikTok Resume is straightforward – candidates use TikTok clips to “showcase their skillsets and experiences”, then post them to the app using the #TikTokResumes tag in their caption. You can then apply to any listed job by providing a link to your TikTok application clip (as well as a link to your LinkedIn profile if you choose).
As the Washington Post reported back in March, TikTok is already becoming an active space for career guidance and advice:
“TikTok, widely known for 15-second videos of cranberry juice-drinking skateboarders and group dance challenges, is fast emerging as a force in the job search ecosystem at a time when unemployment remains high, a new generation looks for their first jobs, and pandemic isolation leads to hours of mindless scrolling.”
TikTok says that videos using the hashtag #careeradvice already generate more than 80 million video views a day per day, while career advisers like Tessa White are making use of the short, engaging clips to provide actionable tips.