The power of TikTok

Believe it or not, TikTok is seeing a massive growth and is enjoying popularity among younger users.

And this is despite threats of a full ban in the US and India due to privacy issues. In fact, it remains atop the download charts for months now as users become hooked to its short-form clips.

This infographic highlights just the opportunities that TikTok offers to marketers, advertisers, and brands as a whole. To summarise:

• TikTok now has more than 800 million monthly active users, while users spend nearly 4 more hours/month in the app than they do on Facebook or Instagram
• Nearly 50% of TikTok users are between the ages of 16-24
• Short-form video enables brands to quickly create and share media campaigns at the peak of its relevance