The power of TikTok

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Believe it or not, TikTok is seeing a massive growth and is enjoying popularity among younger users.

And this is despite threats of a full ban in the US and India due to privacy issues. In fact, it remains atop the download charts for months now as users become hooked to its short-form clips.

This infographic highlights just the opportunities that TikTok offers to marketers, advertisers, and brands as a whole. To summarise:

  • TikTok now has more than 800 million monthly active users, while users spend nearly 4 more hours/month in the app than they do on Facebook or Instagram
  • Nearly 50% of TikTok users are between the ages of 16-24
  • Short-form video enables brands to quickly create and share media campaigns at the peak of its relevance
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