Tag Archives: social marketing

WhatsApp announces new features for businesses

whatsapp banner

A new article on Social Media Today reports that Facebook-owned social platform, WhatsApp has announced that it will be expanding its in-app shopping options, and also giving brands some new tools for managing their interactions to maximize business potential. WhatsApp have noted a significant increase in business activity in 2020, possibly indicating to the reason behind the […]

Marketing Land on Four Disruptive, Uncomfortable, Yet Inevitable Martech Trends

marketing-land

A new article on Marketing Land reports an interview with Jep Castelstein, who is a leading independent martech technical architect and has worked on some of the world’s most complex martech implementations. His opinions of the future of martech unsettled the author, but seemingly not inaccurate. Castelstein reckons that CRM will cease to be the center of […]