Tag Archives: social marketing

TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens

tiktok age qualifiers

A new article on Social Media Today says that TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around specific functions to better indicate who will be able to access their content as a result. “People from all walks of life come to TikTok to be […]

10 Facebook Messenger Marketing Tactics to Fuel Growth

facebook messenger

In a world where the continuously growing trend is interacting online, businesses need to make sure they’re keeping up. In fact, 56 percent of people would rather message a business than call for customer service. Facebook Messenger is the world’s most popular messaging app with over 1 billion users each month. It’s an easy way for people […]

Five digital marketing trends to help your business

digital marketing

We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today’s online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone’s talking about AI. it’s basically the heart of global businesses and industries, and has already started taking over a […]

Increase engagement and conversion with these visual presentation tips

Increase engagement and conversion with these visual presentation tips

Picture this. You’re in a Zoom meeting with a prequalified client, and you’re about to make that presentation to that client. Yes, with remote meetings come these presentations which have essentially become the norm as everyone suddenly started working from home during the onset of the pandemic. And while presentations do get the job done […]

Avoidable Twitter mistakes to avert unfollowers

Mistakes On Twitter

If your Twitter follower count is going down rather than up, you are obviously doing something wrong which made your audience hit the unfollow button. But of course, this can be avoided. There are reasons why people unfollow you, which are: You don’t post often enough You post too often You only post ads or […]

7 social media mistakes marketers have to avoid

Social media marketing

Social media marketers are not perfect. Every once in a while marketers make mistakes. That is perfectly normal, but here are steps on how to avoid these mistakes. Here’s a quick summary of the 7 most common social media mistakes: Blurry images Hard-to-read fonts Wrong colours Limited viewing options Overuse of stock photos Improper spacing […]

Important Twitter stats you need to know

twitter platform

Twitter remains one of the most influential social platforms globally. Being a long-time Twitter user myself, the platform lends a personal and “bubble” feel – conversations are more real-time and tweets are often humorous. Twitter also started the hashtag bandwagon on social media. Ditto on trends, where they are born from tweets, memes spread like […]

Snapchat Shares New Insights into How Friends Connect in the App

A new infographic on Social Media Today illustrates Snapchat insights on how the platform helps people maintain a connection with friends, in alignment with International Friendship Day, which was celebrated last Friday the 30th of July. “Real friends have always held an important place in Snapchatters’ lives, and they’re ready to make up for lost time this […]

Twitter Takes Next Steps Into eCommerce With Test of Shopping Module on Business Profiles

twitter shop module

A new article on Social Media Today reports that after launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new ‘Shop Module’ now also being tested with a selection of brands in the US. “The Shop […]