Tag Archives: social marketing

A New Report Looks at Influencer Payment Expectations, With Results Based on Audience Size and the P

A New Report Looks at Influencer Payment Expectations

A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It’s a gray area, and the original article provides some real insights. As most of us will already be all too aware of, there can be a massively significant variance in what […]

How Discord aids brands’ quest to engage fans around ’emergent culture’

How Discord aids brands' quest to engage fans around 'emergent culture'

Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually push marketers to find the latest usage trends. Chat app Discord in the past year surged in popularity as people sought ways to meet with friends […]

How Instagram Ranks Search Results

How Instagram Ranks Search Results

A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in […]

Facebook Messenger Turns Ten, Adds Four New Features

Facebook Messenger Turns Ten, Adds Four New Features

A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As Facebook Messenger turns ten years old, the platform is adding four new features to enhance communication with friends, family, and colleagues. Among the new capabilities are a […]

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

instagram search

A new article on Social Media Today reports that Instagram has just published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. “Search on Instagram sorts through millions of accounts and posts to […]

Why is My YouTube Channel Watch Time Decreasing?

How to better understand watch time performance

A new article on Search Engine Journal features some guidelines from YouTube that go over the steps you can take to understand why your channel’s watch time is decreasing. How to better understand watch time performance.. YouTube explains why channels experience drops in performance. Search Engine Journal discusses how to answer the question, “why is my watch […]

TikTok Launches ‘Creative Solutions’ Guide to Building Effective TikTok Campaigns

tiktok creative solutions

Social Media Today reveals that as TikTok continues its meteoric rise, many more marketers are now looking the app’s way and considering how they can tap into the platform to boost their brand reach and discovery. The author here says that TikTok requires a dedicated approach. You have to understand what works with the TikTok community […]

Twitter Tests New Topic Tags to Spaces to Improve Discovery

A new article on Social Media Today says that Twitter is looking to put more emphasis on its audio Spaces with the addition of a dedicated tab and new highlight tools. The platform is also focused on improving Spaces discovery and ensuring that each user is alerted to the most relevant, in-progress audio chats, aligned with their […]

Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options

reddit tiktok

Social Media Today says that if you hadn’t heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap into this consumption shift, and cater to increased user demand for short, sharp video clips, in order to maximise engagement. Reddit is the latest cab off […]

Facebook Updates Educational Resources for Parents and Students Ahead of Back-to-School Season

fb get digital

Social Media Today says that with US students returning to school over the coming weeks, Facebook has updated its parent and student resource tools in order to provide additional guidance to help parents manage their students’ online activity and help students avoid unwanted exposure online. Facebook has just rolled out a new update to its ‘Get Digital’ […]