Tag Archives: social marketing

LinkedIn Shares New Insights into the Gen Z Audience on the Platform

linkedin logo

A new infographic on Social Media Today shows that as you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. That’s essentially how time works – as younger people grow up, and become adults and employees, and therefore […]

Why the metaverse could be a breakthrough in privacy-compliant digital marketing

Why the metaverse could be a breakthrough in privacy compliant digital marketing

A new article on Marketing Dive reports that metaverse is currently currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space. A lack of technical knowledge about augmented reality/virtual reality (AR/VR), historically slow-to-move policy regulations and consumer […]

Driving marketing at scale: Moving from a decentralized to centralized model

Driving marketing at scale Moving from a decentralized to centralized model

A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]

YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

youtube audience retention

A new article on Social Media Today reports that YouTube is adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Back in 2020, YouTube added new audience retention insights for video clips, which provides info on […]

Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response

FB creative prototyping

A new article on Social Media Today reports that Facebook has published a new guidebook to ‘Creative Prototyping’ which provides a range of notes to help guide advertisers in testing and optimizing their ad creative, and improving response based on each specific element. The new 29-page guide is primarily focused on gaming advertisers, but there are some […]

How You Can Calculate the ROI of Influencer Marketing Campaigns

influencer marketing

A new article on Search Engine Journal says that it’s important to know how much is spent on Influencer Marketing to see if your efforts are worth it. You can find tips and the formula here. Influencer marketing may be big business, but how do you know whether your campaigns are delivering results? Influencer marketing must be […]

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

twitter platform

A new article on Social Media Today asks if people will be open to shopping via tweet and says we’re soon set to find out. Twitter is currently developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app, which will enable Twitter users to […]

Lucky Charms drops album as General Mills embraces digital channels

Lucky Charms

Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled “Magically Delicious,” per details emailed to Marketing Dive. While it is available on all major streaming platforms, the album is being promoted exclusively on Spotify. Each of the songs on the album represents a different genre, including EDM, […]

TikTok Reveals What Makes a High Performing Ad On Its Platform

Tik tok

Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced […]

TikTok ad exposure nearly doubles, as does platform’s trust among marketers

Tik tok

A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]