Tag Archives: social marketing

Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage

twitter platform

A new article on Social Media Today asks if people will be open to shopping via tweet and says we’re soon set to find out. Twitter is currently developing a range of new shopping tools that’ll eventually provide direct, in-stream product listings tied to business profiles in the app, which will enable Twitter users to […]

Lucky Charms drops album as General Mills embraces digital channels

Lucky Charms

Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled “Magically Delicious,” per details emailed to Marketing Dive. While it is available on all major streaming platforms, the album is being promoted exclusively on Spotify. Each of the songs on the album represents a different genre, including EDM, […]

TikTok Reveals What Makes a High Performing Ad On Its Platform

Tik tok

Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands. The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021. Many brands have already introduced […]

TikTok ad exposure nearly doubles, as does platform’s trust among marketers

Tik tok

A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing app saw skyrocketing popularity. That’s according to findings from Kantar’s second annual Media Reactions survey of marketers and consumers about their perceptions of different media […]

A New Report Looks at Influencer Payment Expectations, With Results Based on Audience Size and the P

A New Report Looks at Influencer Payment Expectations

A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It’s a gray area, and the original article provides some real insights. As most of us will already be all too aware of, there can be a massively significant variance in what […]

How Discord aids brands’ quest to engage fans around ’emergent culture’

How Discord aids brands' quest to engage fans around 'emergent culture'

Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually push marketers to find the latest usage trends. Chat app Discord in the past year surged in popularity as people sought ways to meet with friends […]

How Instagram Ranks Search Results

How Instagram Ranks Search Results

A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices. Mosseri has previously shared details about how Instagram’s recommendation algorithms surface content in […]

Facebook Messenger Turns Ten, Adds Four New Features

Facebook Messenger Turns Ten, Adds Four New Features

A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As Facebook Messenger turns ten years old, the platform is adding four new features to enhance communication with friends, family, and colleagues. Among the new capabilities are a […]

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

instagram search

A new article on Social Media Today reports that Instagram has just published the second installment in its new ‘How Instagram Works’ series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results. “Search on Instagram sorts through millions of accounts and posts to […]

Why is My YouTube Channel Watch Time Decreasing?

How to better understand watch time performance

A new article on Search Engine Journal features some guidelines from YouTube that go over the steps you can take to understand why your channel’s watch time is decreasing. How to better understand watch time performance.. YouTube explains why channels experience drops in performance. Search Engine Journal discusses how to answer the question, “why is my watch […]