A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have […]
A new article on Search Engine Land reports on how Google’s SERP title change gutted on of MarTech’s most important pages. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix […]
In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments. Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to […]
A new infographic on Search Engine Journal shows content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world […]
A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]
According to Search Engine Journal, if you’re using transition words and phrases in your writing to improve readability and SEO content quality, there are some handy tips you should know. Transition words are important. Think of them as a bridge. Here’s an example: I hit the snooze button this morning. <b>As a result,</b> I overslept and was […]
Search Engine Land explains everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. This article says that email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of […]
A new article on Search Engine Journal says that Google Analytics 4 will eventually be our only GA platform option so it’s important to set it up properly. Here’s how. In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? Google Analytics 4 will eventually be our only GA […]
Search Engine Journal says that anchor text is useful for providing context to users, but asks if it’s a Google ranking factor? Read about it here. The author says that keyword-rich anchor text has long been an SEO best practice. That’s because it’s a way to signal to search engines about what type of page your […]
A helpful new article on Search Engine Journal reports that local search and maps are a great way to drive traffic and leads — but only when you do everything the right way. Here are fifteen of the most common local SEO mistakes you should watch out for and learn to avoid. It’s broadly understood that local […]