According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs, turning to outside agencies to recreate visuals at great expense. While some of the most sophisticated enterprises have figured out how to effectively […]
A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses. With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact […]
We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today’s online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone’s talking about AI. it’s basically the heart of global businesses and industries, and has already started taking over a […]
Picture this. You’re in a Zoom meeting with a prequalified client, and you’re about to make that presentation to that client. Yes, with remote meetings come these presentations which have essentially become the norm as everyone suddenly started working from home during the onset of the pandemic. And while presentations do get the job done […]
A new article on Social Media Today reports that LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in order to improve their overall marketing performance as we look towards the next stage. The pandemic has obviously impacted all marketing approaches, and as LinkedIn notes, it’s […]
1. Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy. 2. Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you. 3. Ignore people playing status games. […]
A new article on Social Media Today says that if influencer marketing is part of your 2021 digital marketing plan, many brands feel the same, and newer platforms and formats making it more difficult to keep up with the latest trends and ensure that they’re maximizing their messaging on every platform. Apps like TikTok, especially, require specific […]
A new article on Search Engine Journal reports that Google’s Danny Sullivan has just outlined two instances in which the company might need to remove content from search results. Danny Sullivan is Google’s Search Liaison, and he recently came up with two reasons why content might get removed from search results. Sometimes, content could be removed either […]
A new article on Social Media Today reports that Facebook-owned social platform, WhatsApp has announced that it will be expanding its in-app shopping options, and also giving brands some new tools for managing their interactions to maximize business potential. WhatsApp have noted a significant increase in business activity in 2020, possibly indicating to the reason behind the […]
A new article on Marketing Land reports an interview with Jep Castelstein, who is a leading independent martech technical architect and has worked on some of the world’s most complex martech implementations. His opinions of the future of martech unsettled the author, but seemingly not inaccurate. Castelstein reckons that CRM will cease to be the center of […]