Tag Archives: internet marketing

The state of SEO in 2023

Here are some key trends shaping SEO today, driven by changes in search algorithms, user behavior, and technological advancements:

Voice search optimization: With the growing popularity of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri, voice search optimization has become an integral part of SEO. As a result, website content is optimized for natural language queries, long-tail keywords, and featured snippets that are more likely to appear in voice search results.

How to create and optimise your YouTube channel

Making and improving a YouTube channel is a wonderful place to start if you want to establish an online presence and attract a larger audience.

YouTube is the second-largest search engine behind Google and has over 2 billion monthly active users, giving it a potent platform for both corporations and content producers.

However, there is a lot of competition, making it difficult to stand out and gain viewers and subscribers. We’ll walk you through setting up and optimizing a YouTube channel in this article, and we’ll give you advice on how to use the platform to your advantage.

This guide will help you establish a strong YouTube presence and expand your audience, from channel setup through content creation and performance analysis.

3 simple Google Ads tweaks to help boost sales

If you’re running Google Ads campaigns and not seeing the results you want, it might be time to make some tweaks. By making small adjustments to your ad copy, targeting settings, and landing pages, you can quickly boost your sales and see a better return on your investment.

Let’s explore three simple Google Ads tweaks that you can implement right away to start seeing better results.

7 Bing ranking factors that affect websites

Businesses must stay up-to-date on the latest ranking factors to ensure their websites are visible and accessible to their target markets as search engines continue to evolve. Considering that Bing is one of the most popular search engines, it’s important for businesses to understand how ranking factors can affect their website’s visibility. We’re going to […]

5 ways AI can increase eCommerce sales and profit

5 ways AI can increase eCommerce sales and profit

We’ll explore five ways in which AI can increase sales and profits in eCommerce businesses. We’ll cover how AI can optimize and streamline various aspects of an eCommerce business, resulting in better customer experiences, increased sales, and higher profits.

5 Ways AI Can Help Your Business Dominate in the Digital Age

How-AI-can-help-your-marketing-right-now

In today’s digital age, businesses are looking for any edge they can get to stay ahead of the competition. Artificial intelligence (AI) is one of the most promising technologies that can give businesses that edge. By automating tasks and providing insights that humans wouldn’t be able to obtain on their own, AI can help businesses save time and money while also becoming more efficient and effective.

Content creation: Pros and Cons You Should Know

The pros and cons of insourcing and outsourcing your content creation

In today’s digital age, content creation is essential for any successful business or brand. From crafting blog posts and producing videos to creating social media content that resonates with your followers, a strategic approach to content creation will ensure that your efforts yield the desired results. Now let us look at insourcing versus outsourcing content creation. Having engaging and valuable content for your … is vital when building a strong online presence and establishing your brand’s voice.

Why empathy is the key to successful customer engagement

Why empathy is the key to successful customer engagement

A new article on Martech.org reports on how brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. […]

Driving marketing at scale: Moving from a decentralized to centralized model

Driving marketing at scale Moving from a decentralized to centralized model

A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]

YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

youtube audience retention

A new article on Social Media Today reports that YouTube is adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Back in 2020, YouTube added new audience retention insights for video clips, which provides info on […]