Tag Archives: internet marketing

Why empathy is the key to successful customer engagement

Why empathy is the key to successful customer engagement

A new article on Martech.org reports on how brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. […]

Driving marketing at scale: Moving from a decentralized to centralized model

Driving marketing at scale Moving from a decentralized to centralized model

A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]

YouTube Launches Improved Viewer Retention Insights to Help Guide Your Content Approach

youtube audience retention

A new article on Social Media Today reports that YouTube is adding more new metrics to help improve the performance of your channel, with specific insight into the elements of each video that are maximizing audience engagement, via improved retention stats. Back in 2020, YouTube added new audience retention insights for video clips, which provides info on […]

The case for Digital Asset Management

RSG digital asset management scenarios

According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs, turning to outside agencies to recreate visuals at great expense. While some of the most sophisticated enterprises have figured out how to effectively […]

The future of local marketing: Promote your business and convert customers for life

The future of local marketing

A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses. With a 98% open rate vs. email’s average open rate of 18%, it’s obvious that mobile continues to change our expectations and how we want to interact […]

Five digital marketing trends to help your business

digital marketing

We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today’s online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone’s talking about AI. it’s basically the heart of global businesses and industries, and has already started taking over a […]

Increase engagement and conversion with these visual presentation tips

Increase engagement and conversion with these visual presentation tips

Picture this. You’re in a Zoom meeting with a prequalified client, and you’re about to make that presentation to that client. Yes, with remote meetings come these presentations which have essentially become the norm as everyone suddenly started working from home during the onset of the pandemic. And while presentations do get the job done […]

LinkedIn Publishes New Guide on Effective Brand Building Strategies

A new article on Social Media Today reports that LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in order to improve their overall marketing performance as we look towards the next stage. The pandemic has obviously impacted all marketing approaches, and as LinkedIn notes, it’s […]

How to Get Rich Without Getting Lucky

secret ways to get rich

1. Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy. 2. Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you. 3. Ignore people playing status games. […]

New Report Looks at the Most Effective Influencer Marketing Approaches and Key Platforms of Focus

influencer marketing

A new article on Social Media Today says that if influencer marketing is part of your 2021 digital marketing plan, many brands feel the same, and newer platforms and formats making it more difficult to keep up with the latest trends and ensure that they’re maximizing their messaging on every platform. Apps like TikTok, especially, require specific […]