There are two big names in online advertising. The first one is a very popular search engine, which happens to also own YouTube. The other one is a social networking giant which also owns Instagram and WhatsApp. Microsoft Advertising Now you might ask me – who uses Bing? Well I do, and Microsoft claims 5.5 […]
Always, always customize your keywords, landing pages, and ads. It’s a common mistake for many marketers to just use a single group of keywords, with just one landing page, and one ad across all campaigns.