Tag Archives: content marketing

Google to sunset Expanded Text Ads in June 2022

googles new logo

Search Engine Land reveals that this is the latest move that Google is making to push automation through their ad products. From July 2022, advertisers will no longer be able to create new Expanded Text Ads (ETAs) or edit existing ETAs in Google Ads, according to an announcement by Sylvanus Bent, Product Manager, Google Ads: Your […]

Google page experience update is now rolled out

googles new logo

A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed the page experience update rollout a few days ago. That included the updates to the Top Stories carousel on mobile search but the Google News […]

Google Shows How to Optimize for Beta Discover Follow

Optimize for Beta Discover Follow

A new article on Search Engine Journal says that now you can get more traffic because Google just published guidance on how to optimize a site to receive followers from the Discover Follow feature currently in Beta. Google just added new documentation for a beta feature that allows users to follow a website on their Google Discover […]

Fifteen of the most common SEO mistakes businesses make, and how to avoid making them yourself

Fifteen of the most common SEO mistakes businesses make, and how to avoid making them yourself

A helpful new article on Search Engine Journal reports that local search and maps are a great way to drive traffic and leads — but only when you do everything the right way. Here are fifteen of the most common local SEO mistakes you should watch out for and learn to avoid. It’s broadly understood that local […]

The case for advertising on search engines other than Google

The case for advertising on search engines other than Google

A new article on Search Engline Land reports that if we can break out of the Google loop and adopt new platforms despite our hesitations about volume and UX, we give them the chance to get better. The author says it can be easy to equate search marketing with Google marketing because, well, statistically, it […]

Five digital marketing trends to help your business

digital marketing

We live in a time where trends change almost everyday. After all, if your business wants to remain competitive in today’s online-centric landscape, you must adapt to the rapidly-evolving changes in marketing. 1. Artificial intelligence Everyone’s talking about AI. it’s basically the heart of global businesses and industries, and has already started taking over a […]

Increase engagement and conversion with these visual presentation tips

Increase engagement and conversion with these visual presentation tips

Picture this. You’re in a Zoom meeting with a prequalified client, and you’re about to make that presentation to that client. Yes, with remote meetings come these presentations which have essentially become the norm as everyone suddenly started working from home during the onset of the pandemic. And while presentations do get the job done […]

WordPress Dominates Market Share Of Top 10,000 Websites

cms market share 10k websites

A new article on Search Engine Journal reports that new research highlights content management system ranking by market share with WordPress taking the lead with an incredibly impressive share. When you mention brands that dominate the market, the likes of Google, Facebook and Amazon are likely to spring to mind. Likewise, when it comes to CSM market […]

Infographic: Content Creation Checklist: 17 Steps To Create High-Performing Blog Posts

content marketing

According to a Social Media Today infographic, if you’re looking for ways to improve your business blog, you can now learn how to plan and optimize your posts to get more people reading them because the team from Orbit Media have shared their tips for success. The team break things down like this: Develop the concept […]

Google SEO: Eight Tips to Achieve Page One Results

Google-SEO-Eight-Tips-to-Achieve-Page-One-Results

A new article on Search Engine Journal says the competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable. This is how. SEO has evolved in a lot of ways — but one thing that hasn’t changed is the fundamental value of […]