Tag Archives: content marketing

The state of SEO in 2023

Here are some key trends shaping SEO today, driven by changes in search algorithms, user behavior, and technological advancements:

Voice search optimization: With the growing popularity of voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri, voice search optimization has become an integral part of SEO. As a result, website content is optimized for natural language queries, long-tail keywords, and featured snippets that are more likely to appear in voice search results.

7 Bing ranking factors that affect websites

Businesses must stay up-to-date on the latest ranking factors to ensure their websites are visible and accessible to their target markets as search engines continue to evolve. Considering that Bing is one of the most popular search engines, it’s important for businesses to understand how ranking factors can affect their website’s visibility. We’re going to […]

5 ways AI can increase eCommerce sales and profit

5 ways AI can increase eCommerce sales and profit

We’ll explore five ways in which AI can increase sales and profits in eCommerce businesses. We’ll cover how AI can optimize and streamline various aspects of an eCommerce business, resulting in better customer experiences, increased sales, and higher profits.

Content creation: Pros and Cons You Should Know

The pros and cons of insourcing and outsourcing your content creation

In today’s digital age, content creation is essential for any successful business or brand. From crafting blog posts and producing videos to creating social media content that resonates with your followers, a strategic approach to content creation will ensure that your efforts yield the desired results. Now let us look at insourcing versus outsourcing content creation. Having engaging and valuable content for your … is vital when building a strong online presence and establishing your brand’s voice.

Winners and losers of Black Friday 2021

Winners and losers of Black Friday 2021

A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have […]

When Google’s title change goes wrong

googles new logo

A new article on Search Engine Land reports on how Google’s SERP title change gutted on of MarTech’s most important pages. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix […]

Why on-site search is the best investment you’ll make in 2022

Why on site search is the best investment youll make in 2022

In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments. Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to […]

Ten Content Marketing Trends To Watch In 2022

content marketing

A new infographic on Search Engine Journal shows content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world […]

Driving marketing at scale: Moving from a decentralized to centralized model

Driving marketing at scale Moving from a decentralized to centralized model

A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]