Tag Archives: content marketing

Winners and losers of Black Friday 2021

Winners and losers of Black Friday 2021

A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have […]

When Google’s title change goes wrong

googles new logo

A new article on Search Engine Land reports on how Google’s SERP title change gutted on of MarTech’s most important pages. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed the tactics we used to fix […]

Why on-site search is the best investment you’ll make in 2022

Why on site search is the best investment youll make in 2022

In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments. Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant, valuable and interactive to […]

Ten Content Marketing Trends To Watch In 2022

content marketing

A new infographic on Search Engine Journal shows content marketing trends you’ll want to have on your radar as you strategize for a successful 2022. Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world […]

Driving marketing at scale: Moving from a decentralized to centralized model

Driving marketing at scale Moving from a decentralized to centralized model

A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The author says that marketing organizations in fast growth companies are like that voice -cracking, pimple-speckled teenaged who’s just hit their growth spurt. Your all-hands-on-deck/jack-of-all-trades marketing […]

Expanded text ads are disappearing: Don’t disappear with them

googles new logo

A new article on Search Engine Land reports that with a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape. You may have heard that Google is soon phasing out the tried-and-true expanded text ads (ETAs) that have widely […]

Eleven Things You Really Must Know About Google’s 200+ Ranking Factors

Eleven Things You Really Must Know About Googles 200 Ranking Factors

A new article on Search Engine Journal asks if Google really does have 200 ranking factors? Here are eleven things we know for sure, based on statements from Google itself. The author says that keeping up with Google ranking factors has never been more challenging. Google is updating its algorithm at unprecedented rates. Something that didn’t impact […]

Google Answers if Links or Content Determine E-A-T Scores

Google Answers if Links or-Content-Determine E A T Scores

Search Engine Journal features Google’s John Mueller speaking frankly on the topic of using E-A-T as an SEO or technical factor. Google’s John Mueller answered a question about what determines website E-A-T scores. They asked whether links played a role or if it was a content-based score. John Mueller answered in a way that debunked the idea […]

What are Transition Words? Learn How to Use Them for SEO Content

How to Use Transition Words for SEO Content

According to Search Engine Journal, if you’re using transition words and phrases in your writing to improve readability and SEO content quality, there are some handy tips you should know. Transition words are important. Think of them as a bridge. Here’s an example: I hit the snooze button this morning. <b>As a result,</b> I overslept and was […]

Here’s How You Can Keep your emails out of the spam folder and in front of your subscribers

Here's How You Can Keep your emails out of the spam folder

Search Engine Land explains everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. This article says that email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of […]