Snapchat Shares New Insights into Emerging Consumer Trends, Including AR, Digital Discovery and More

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A new article on Social Media Today reports that Snapchat has just published a new report on emerging consumer shopping trends and how newer technologies, like social connectivity and AR, are increasingly influencing shopping behaviours.

Snapchat Shares New Insights into Emerging Consumer Trends- 9WSO Download

This is a new 26-page report, conducted in partnership with Foresight Factory, and incorporates responses from 20,000 consumers across 12 global markets, including 2,506 US respondents. Snapchat has posted two versions of the report, a global perspective and a US-only edition.

As restrictions lift, a new report from Foresight Factory explores US consumer shopping behavior and expectations for the post-pandemic retail experience. Among the many results, the report finds that consumers expect recent strides made in shopping technology and convenience to continue advancing. By embracing new digital shopping technology and combining it with thoughtful in-store experiences, US retailers have opportunities to innovate and thrive in the coming years.

  • Advanced technology can help drive foot traffic: 35% of US consumers would go out of their way to visit a store if it had interactive virtual services such as a smart mirror that allowed them to try on clothes or makeup.
  • The AR opportunity: Foresight Factory’s research predicts that in 2025 we will see a 37% increase in the proportion of US Gen Z shoppers who use AR before buying a product. Already, 62% of US consumers who have used AR when shopping claim that it encouraged them to make a purchase. And 2 in 5 US shoppers expect AR to be available now when they’re shopping for at least one of the following categories: clothes, beauty, furniture, luxury and cars.
  • The online shopping surge is poised to continue: Now that new eCommerce behaviors have been mastered by many, 24% of US shoppers indicate that they will shop online even more in the year ahead compared to the last 12 months, double the 12% who say they will shop online less post-pandemic. 44% of US millennials say they already plan to do the majority of their clothes shopping online in the next 12 months, and 49% of US Snapchatters say the same.
  • Whether in-store or online, a phone is a shopper’s best friend: Over 40% of US shoppers say they use their phone in-store to compare prices and look for product reviews and other information. 44% of shoppers say they would never go shopping without their phone, rising to 63% among millennials.
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