Search Engine Journal’s ‘Ask an SEO’ Feature: How Web Publishers Can Get a Small Website to Rank Hig

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A new article on Search Engine Journal reports that it’s possible to get a small website to rank high in search engines, but you have to be strategic. You can find out what you need to do here.

Bryan in Ohio. Bryan asks:

“I have a six-page website. Is it possible to rank very high on Google?”

Our expert resident SEO replies:

“Yes, you can rank a small website (even a website with only a few pages) high in Google. The largest obstacle with smaller websites is that you do not have as much of an ability to create an internal linking structure, and if none of the pages are link-worthy you won’t be able to pass that authority through.

That doesn’t mean you cannot do it — you just have to be strategic. Let’s break down what you can do to achieve high search rankings for a small website.”

  • Map out keyword and topic groups for each page that you want the pages to show up for. Now create copy that will benefit the person searching by providing them with a solution.
  • Add supporting images, charts, videos, and other data items that enhance the user experience and beef up the copy when relevant. Just make sure that these don’t slow your page down too much.
  • Defer anything that blocks the page from being able to render and fix any CLS shifts. Be sure to check out: Pixels, analytics, plugins.
  • Compress all images and files as best as you can.
  • Remove any excess code, like fonts, Javascripts, images, backgrounds, plugins, and apps.
  • Add schema libraries to define each page and the elements that exist within the page.
  • Build backlinks to your homepage through brand mentions as a way to build authority. Pass that authority from the homepage with internal links to your other five pages.
  • If you’re a local business or website, register your business with Google My Business and keep it updated.

Those are just the tips if you want to keep your website small.

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