A new article on Social Media Today reports that Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize your Pin campaigns for the end-of-year push.
With eCommerce sales set to hit record highs in the period, Pinterest is well-placed to drive big results, with the platform already reaching new revenue and usage peaks throughout 2021. Pinterest notes that starting early is key to maximizing your holiday campaign success.
“Brands who start their holiday campaigns earlier in the season see a +6% incremental sales lift, and 4.7x more conversions compared to those that only focus on the later weeks.”
According to Pinterest’s data, shoppers are far more active before Cyber Monday (11/29), with 60% of all Pinterest-originated holiday sales occurring before that date in 2020.
“People on Pinterest are ready to go big for festive season 2021. They’ve already started planning – and Pinterest is their first stop for new ideas. People come to Pinterest first. And every year, the majority of sales influenced by Pinterest are complete by Cyber Monday. In 2020, 60% of sales happened by that time. The most effective festive season campaigns start in September, then include additional phases over time. Here’s how to sequence your festive strategy so that you reach people throughout the entire season.
To maximise awareness among younger shoppers, Boursin partnered with Antoni Porowski, food influencer and star of Netflix’s Queer Eye. The campaign paired close-ups of bite-sized snacks featuring Boursin cheese with clear branding and calls to action, learning to a 2% lift in aided brand awareness.”
Pinterest has also created a new board of ‘best in-class’ creative campaign examples to help inform your strategic thinking. Pinterest has also included a campaign guide on which ad options are best for different objectives. Pinterest also says that the majority of sales are likely to happen over the next three and a half weeks, so now is the time to make your Pin push.