At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to work separately from marketing.
So what is the role of a growth hacker?
Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.” These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.
In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources.
1. What is a Growth Hacker? – Sean Ellis, the man who coined the term, gives his description of what a growth hacker is and how it is different from a VP of Marketing.
2. What is Growth Hacking? – A Quora thread gives various descriptions of what growth hacking is.
3. What is “Growth Hacking” Really? – Josh Elman gives his opinion of what growth hacking is.
4. Growth Hacker is the New VP of Marketing – The marketing role is changing into one that requires a technical background. Andrew Chen explains how growth hackers are different from marketing teams and why the change is important.
5. Defining a Growth Hacker: Three Common Characteristics – What do growth hackers have in common? A love of data, creativity, and curiosity. For an expansion on those points, read the article.
6. The Definitive Guide to Growth Hacking – Neil Patel wrote a huge guide on growth hacking. Ten chapters full, this guide covers it all.